SXSW has quickly become one of the largest marketplaces for brands.
Naturally with so many brand in attendance at the event, there are tons of concerts, promotions and giveaways going on. For some, it’s as if SXSW is treated as an even bigger deal than the Super Bowl.
Here are some programs we feel stand out.
Frito-Lay North America
Frito-Lay’s got quite a program in store for SXSW attendees. L.L. Cool J, Public Enemy, Ice Cube and Doug E. Fresh will be performing at Doritos’ concert on March 14. Here’s the catch, Twitter engagement from the audience and fans watching the live stream will affect the outcome of the opening act, special effects, onscreen visuals and the encore song.
American Airlines
American Airlines’ campaign makes it onto this list because of the prize. Those who tweet a photo of themselves with the hashtag #newAmerican is entered to win a chance to see themselves on the big screen at the ACC. All the vain SXSW attendees are going to paint the town red with this one.
Taco Bell
As part of it’s “Feed The Beat” program, Taco Bell is working with Twitter to give fans the opportunity to create a “rockumentary,” by submitting their own footage of two bands playing at a branded event at SXSW.
Manolo Blahnik
Manolo Blahnik is taking its BB stiletto to technology’s biggest week, asking people to tweet @bergdorfs or @manoloblahnik for clues as to where at SXSW BBs could be spotted. Fans just need to snap a picture, hashtag it with #SxBB and upload it to Twitter or Instagram. The winning entry will show the BBs in best SXSW action for a chance to win a pair of custom Manolo Blahnik BBs.
Pizza Hut
Pizza Hut is holding 140-second interviews at SXSW to hire a social media manager. It’ll be interesting to see who can sell themselves in a minute and a half. It’s promoting this through a video, which was posted to YouTube and distributed through Facebook and Twitter.
-
Lime’s new ad campaign puts efficiency on par with sustainability
Lime's latest campaign in Berlin and Washington, D.C. and San Francisco continues the company's focus on local markets.
-
Why Netflix, Paramount+ and other streaming services are borrowing from gaming IP as the media wars heat up
Consumers’ rabid interest in gaming IP has effects beyond streaming numbers. The popularity of game-inspired shows can flow back into the games themselves, as shown by the sharp increase in Cyberpunk 2077 activity following the release of “Cyberpunk: Edgerunners” in September.
-
Why health care network Tia wants to reach women through OOH, social media
Aside from boosting brand awareness, Tia is approaching its marketing with a mission: inspire women to encourage systemic change regarding how they are treated in health care and combat medical gaslighting.
-
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
-
As destination travel takes off, the ‘Big Easy’ is experimenting with AR/VR to draw visitors
As travel, and travel tourism, return to pre-pandemic levels, New Orleans is leveraging AR/VR technology marketing to stand out and capture more traveler attention.
-
Why companies like iHeartMedia, NBCU rely on homegrown IP to build metaverse engagements
The success of recent brand activations is evidence that media and entertainment brands are the companies best equipped to build metaverse spaces that can dodge online skepticism, thanks to their wealth of owned IP.
