Perhaps no modern American pastime is as popular as trolling companies on social media. And behind airlines, hating on banks might be the most common. A recent Gallup Poll found that only 27 percent of U.S. residents have a “great deal” or “quite a lot” of confidence in banks. Now, some banks are trying to fight back.
“If you’re not monitoring your reputational risk online, you’re not only doing yourself a disservice, but probably ignoring something much bigger than you assume or believe to be important,” said Tim McCoy, vp of marketing and e-commerce at InTouch Credit Union.
The Texas-based credit union, which has 20 branches in five states, has been testing software developed by financial technology company Geezeo to monitor the social media review feeds of four branches.
Read the full story on tearsheet.co
More in Marketing
Walmart deepens its metaverse presence with new e-commerce experience selling physical goods on Zepeto
Walmart’s decision to focus on virtual clothing items for its latest foray into the metaverse shows how the company has learned from its previous experiments in the space.
Brands are seeing an influx of traffic from ChatGPT and Google Gemini
DTC brands are grappling with how best to harness the traffic coming from AI chat tools like ChatGPT and Google Gemini.
‘I need those home runs’: TikTok viral brands plan a future without the For You Page
Brands that rode a wave of virality thanks to TikTok’s algorithm now grapple with the challenge of recreating virality elsewhere.