Why BankMobile launched an online magazine

BankMobile has launched a content marketing website called Paradigm Money to help customers navigate personal finance.

The site, which launched this month, includes news, opinion pieces, interviews and advice.

“We focus on the mindset of money,” said Ash Exantus, BankMobile’s director of financial education. “We wanted to create a site that was independent from the bank that’s not promoting our products or services, but as a place other people can go for financial news and financial literacy.”

The three-year-old digital bank is the latest financial brand to launch an online magazine, following Acorns and Santander; it wants to draw visibility to the human faces behind the company and in some cases, offer readers its own employees’ perspective on personal finance and topics in the news.

Read the full story on tearsheet.co

https://digiday.com/?p=276639

More in Marketing

Ad tech’s take: early reactions to Google’s third-party cookie demise

Two months into Google’s grand cookie cleanse in Chrome, ad tech vendors are dishing out their hot takes.

Influencer arena

How Blast is finding esports success through the ‘co-production’ model

Co-production is a key aspect of Blast’s esports strategy because it means both partners are invested in keeping “Rainbow Six” esports healthy in the long run, even if their key performance indicators for the collaboration might be different.

Inside Quaker’s ‘iterative’ approach to make its advertising work globally and locally

To accommodate the global needs of the campaign, Quaker created numerous iterations for Canada and Latin America to reflect the way that consumers in those various local markets use the product.