Yesterday, Gemma Craven, evp and New York group director of Social@Ogilvy and a member of the Digiday Sammy Awards judging panel, answered your questions during a live Q&A via Twitter.
Craven, who leads Ogilvy’s team of social media and word-of-mouth experts, answered questions about innovation in BRIC countries, the role of big brands versus startups in social and more. Read an excerpt from our conversation below.
On where innovation is coming from:
On brands as innovators:
On social as a product launch tool:
On avoiding social media nightmares:
On the relationship between brands and startups:
On Sammy Award entrants:
More in Marketing
The Rundown: Average CMO tenure has shrunk by over a third in 16 years
Client-side turnover is increasing, according to a survey of 13,000 U.S. marketing professionals, and marketers are spending less time in post.
Behind Hoka’s bid to own the NYC marathon’s run-up period
Hoka’s been targeting runners training for the New York City marathon with the aim of creating more shoe evangelists.
Ad Tech Briefing: AI is changing programmatic buying faster than who controls it
As more decisions become automated, the value of a control depends on whether publishers can see its effects.