Yesterday, Gemma Craven, evp and New York group director of Social@Ogilvy and a member of the Digiday Sammy Awards judging panel, answered your questions during a live Q&A via Twitter.
Craven, who leads Ogilvy’s team of social media and word-of-mouth experts, answered questions about innovation in BRIC countries, the role of big brands versus startups in social and more. Read an excerpt from our conversation below.
On where innovation is coming from:
On brands as innovators:
On social as a product launch tool:
On avoiding social media nightmares:
On the relationship between brands and startups:
On Sammy Award entrants:
More in Marketing
Walmart deepens its metaverse presence with new e-commerce experience selling physical goods on Zepeto
Walmart’s decision to focus on virtual clothing items for its latest foray into the metaverse shows how the company has learned from its previous experiments in the space.
Brands are seeing an influx of traffic from ChatGPT and Google Gemini
DTC brands are grappling with how best to harness the traffic coming from AI chat tools like ChatGPT and Google Gemini.
‘I need those home runs’: TikTok viral brands plan a future without the For You Page
Brands that rode a wave of virality thanks to TikTok’s algorithm now grapple with the challenge of recreating virality elsewhere.