Prices rise tomorrow. Last chance for best rate.
Yesterday, Gemma Craven, evp and New York group director of Social@Ogilvy and a member of the Digiday Sammy Awards judging panel, answered your questions during a live Q&A via Twitter.
Craven, who leads Ogilvy’s team of social media and word-of-mouth experts, answered questions about innovation in BRIC countries, the role of big brands versus startups in social and more. Read an excerpt from our conversation below.
On where innovation is coming from:
On brands as innovators:
On social as a product launch tool:
On avoiding social media nightmares:
On the relationship between brands and startups:
On Sammy Award entrants:
More in Marketing
WTF is AI poisoning?
LLM search results have become an important channel for marketers. They’re also a conduit for rivals to sow misinformation against a brand’s online profile.
Agency bosses say the AI gap with clients is only getting wider
The more versions of this perspective that got shared, the more it became clear there was a deeper frustration underneath it from others.
Electronic Arts is betting that in-game ads can out-earn CTV
To make in-game ads stick, EA has built its own stack rather than rent one. Now it wants to shape the standards before anyone else does.