Yesterday, Gemma Craven, evp and New York group director of Social@Ogilvy and a member of the Digiday Sammy Awards judging panel, answered your questions during a live Q&A via Twitter.
Craven, who leads Ogilvy’s team of social media and word-of-mouth experts, answered questions about innovation in BRIC countries, the role of big brands versus startups in social and more. Read an excerpt from our conversation below.
On where innovation is coming from:
On brands as innovators:
On social as a product launch tool:
On avoiding social media nightmares:
On the relationship between brands and startups:
On Sammy Award entrants:
More in Marketing
OpenAI is coming for SMB advertisers
The company is going after smaller advertisers. Its job listings prove it.
Zoom relies on creators to boost AI search results
As AI changes how brands are discovered, Zoom is leaning on creators and journalists to shape its reputation.
Your favorite beauty brands are now also entertainment brands
Many of today’s beauty brands are asking if entertainment and advertising can be one and the same.