Yesterday, Gemma Craven, evp and New York group director of Social@Ogilvy and a member of the Digiday Sammy Awards judging panel, answered your questions during a live Q&A via Twitter.
Craven, who leads Ogilvy’s team of social media and word-of-mouth experts, answered questions about innovation in BRIC countries, the role of big brands versus startups in social and more. Read an excerpt from our conversation below.
On where innovation is coming from:
On brands as innovators:
On social as a product launch tool:
On avoiding social media nightmares:
On the relationship between brands and startups:
On Sammy Award entrants:
More in Marketing
Rembrand’s CEO wants to grow virtual ad placements in streaming, and he’s looking elsewhere for models
Omar Tawakol wants to improve advertising within the streaming world, and is working with advertisers and publishers to improve that experience.
Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk
Marketers across the industry want to use AI to cut down on time spent in creative production. It’s not so simple in practice.
2025 was rough for Target. It could also be the year when its turnaround began
Much of the front half of the year for Target was defined by the company’s decision in January to pull back on DEI initiatives.