Apple is nagging people with pop-ups to upgrade to new iPhones
If Apple can’t force people to upgrade their old iPhones, then it’s just going to keep nagging them.
Some users with old iPhones models have spotted an unavoidable pop-up in the App Store with an ad for the new iPhone 6S, exclaiming how “ridiculously powerful” it is with an upgrade link. The “skip” option, to bypass this intrusive ad, sits in the top right of the ad.
Whoa. Just got an ad for the 6S inside the App Store app. (can I get Peace for that, @marcoarment?) pic.twitter.com/ihkXi1JtRE
— Adrian (@adrian_haus) December 11, 2015
People who’ve experienced the not-so-subtle nudge are complaining about it on Twitter, calling it “ridiculously distasteful” and “revolting.” Reddit users speculated that the timing of this after iOS 9 rolled out, the first operating system from Apple that allows ad-blockers, is suspicious.
“You didn’t really think Apple implemented adblocking for the benefit of its customers? It was just to push Google et. al. out of their territory to claim all that ad revenue themselves,” a redditor speculated.
While the tactic is aggressive, Apple has a lot to lose if people don’t upgrade.
Apple has an “overwhelming dependence” on iPhone sales, with growth slowing each quarter worrying investors and its stock. And, having people keep using older iPhones and operating systems slows technological advancement. That’s why carriers are moving toward an upgrade model, encouraging people to cheaply upgrade more frequently.
Apple didn’t immediately respond for comment.
Marketing Briefing: U.S. marketers prepare contingency plans amid potential TikTok ban
The likelihood of a ban is still up in the air, marketers and agency execs say, which is why some are simply taking a wait and see approach while others are preparing contingency plans.
In graphic detail: Gamers are warming up to in-game ads
Comscore questioned gamers about their attitudes toward advertisements in games for its State of Gaming report. Digiday got a sneak peek.
Digiday+ Research deep dive: Agency spending on TikTok plateaus as brands struggle with what to make of the app
Agency clients' spending on TikTok may have hit a plateau, while brand marketers are still searching for the right answer when it comes to how much confidence they should have in the platform.
SponsoredBrands are optimizing video production to drive user acquisition
Sponsored by QuickFrame by MNTN With brands increasingly investing in video ads on social media, marketers are enhancing their video production capabilities to unlock growth on Facebook and Instagram. Especially urgent in an uncertain economic climate, brands must minimize production costs while creating a high enough volume of social media videos to identify the creative […]
WTF is a data clean room?
Platforms use data clean rooms in order to share aggregated audience data versus user-level data.
Meta, Snapchat, Twitter layoffs spell trouble for agency relationships
The speed and scale of platform layoffs only compound the problem of marketers feeling neglected by the social media giants.