Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24
Ann Taylor is late to Snapchat, but it has already rolled out a strategy to get its followers on the app to shop from its Stories.
The women’s retailer started its Snapchat account last weekend by posting about a trip to Chicago for an event. The social team incorporated its products into the trip, first with a packing tutorial, then a tour of the city, with Ann Taylor products serving as the subject.
To read the rest of this story, please visit Glossy.
More in Marketing
Alibaba targets $100B in AI and cloud revenue over 5 years as its vision for the agentic era comes into focus
During its latest quarterly earnings report on Thursday, Alibaba reported revenue that fell below analyst expectations.
A year after Unilever, the ad-funded creator economy is still catching up to its own ambition
Creators had already become too big to ignore. Now, for a different set of reasons entirely, it has become too important to get wrong.
Future of Marketing Briefing: Agency operating systems face a differentiation problem
Analysts say half of agency AI platforms won’t survive the decade. Here’s how they plan to beat the odds.