Ann Taylor is late to Snapchat, but it has already rolled out a strategy to get its followers on the app to shop from its Stories.
The women’s retailer started its Snapchat account last weekend by posting about a trip to Chicago for an event. The social team incorporated its products into the trip, first with a packing tutorial, then a tour of the city, with Ann Taylor products serving as the subject.
To read the rest of this story, please visit Glossy.
Trending in
Most Read
More in Marketing
Amazon’s latest ad format offers a glimpse of advertising’s agentic future
June 23, 2026
Amazon’s Alexa+ agentic ads bring advertising into AI shopping conversations, raising questions about paid versus organic visibility.
Cannes Briefing: Cannes is selling AI transformation. Off stage the talk is about the bill
June 23, 2026
The quiet part of the AI conversation at Cannes: what it actually costs
Connect, don’t absorb: Dept’s AI bet on orchestration over operating systems
June 22, 2026
Dept’s AI assistant already touches a fifth of its revenue. It wants 80% by next year.