Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Ann Taylor is late to Snapchat, but it has already rolled out a strategy to get its followers on the app to shop from its Stories.
The women’s retailer started its Snapchat account last weekend by posting about a trip to Chicago for an event. The social team incorporated its products into the trip, first with a packing tutorial, then a tour of the city, with Ann Taylor products serving as the subject.
To read the rest of this story, please visit Glossy.
More in Marketing
Digiday+ Research 2026 Creator Marketing Index: A brand guide to social media campaigns
As creator marketing becomes a fixture in many brands’ marketing strategies, creators’ roles are shifting and expanding.
Good ads have a new name, ‘entertainment-first’ and SharkNinja is using it for its holiday campaign
Making ads people want to watch is now a strategy. SharkNinja’s celebrity filled holiday spot shows why.
Here are the questions on advertisers’ minds after the DoorDash-Instacart deal
DoorDash and Instacart are joining forces. Now advertisers want to know what happens to costs, data and measurement.