Amnesty International Reminds Us of Social Media Consequences
The biggest concern that people have about saying the wrong thing on social media is getting fired — remember the guy who was working for Chrysler’s communications agency and accidentally tweeted something about how bad the drivers are in Detroit? But that’s not the case for the rest of the world. They’ve got more serious concerns.
Here in the good old U.S. of A, almost anything goes on social media. People talk passionatley about their political beliefs on Facebook and even tweet about their neighbors’ sexual practices and what they look like through their bedroom window. Amnesty International New Zealand wants to remind us of the very real and harsh consequences that many face in more repressive countries around the world with its new Web app “Trial by Timeline.”
With the help of agency Colenso BBDO, Amnesty create an app, which analyzes your Facebook profile to see what kinds of crimes you would be guilty of in other countries and the punishments you’d face. As the site for the app explains, “Anything you’ve ever said or done, is about to be used against you.”
Once you hit the “sentence me” button, the app asks for access to your Facebook account and then begins to analyze your posts. The app runs through names of your friends that it is “interrogating” until it is ready to give you your sentence, which could include punishments like beatings, torture and stoning.
It’s dramatic, but it gets the point across. We shouldn’t take for granted the freedom of speech we enjoy and shouldn’t forget about those who aren’t as fortunate.
-
Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels
Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results.
-
How EA plans to compete with Fortnite and Roblox in the metaverse
EA didn’t use the word “metaverse” a single time during its Q3 2023 earnings call — but the game developer has clearly taken note of the revenue-generating potential of virtual platforms powered by user-generated content, or UGC.
-
‘A shift in the marketplace’: Media agencies’ influence over programmatic is growing
The big media agencies are asking ad tech vendors to create tools they can use themselves to separate the wheat from the chaff in the open auction.
-
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
-
In the platforms’ arms race for creators, YouTube Shorts splashes the cash
The platform has lowered the eligibility threshold to earn from its Partner Program, meaning more creators can take advantage of its Shorts rev share deal
-
Brands extend inclusive marketing efforts beyond Black History Month
As more inclusive marketing becomes the norm, brands like IPSY, SiriusXM and Jack Daniels ramp up for Black History Month and beyond.
