Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
The biggest concern that people have about saying the wrong thing on social media is getting fired — remember the guy who was working for Chrysler’s communications agency and accidentally tweeted something about how bad the drivers are in Detroit? But that’s not the case for the rest of the world. They’ve got more serious concerns.
Here in the good old U.S. of A, almost anything goes on social media. People talk passionatley about their political beliefs on Facebook and even tweet about their neighbors’ sexual practices and what they look like through their bedroom window. Amnesty International New Zealand wants to remind us of the very real and harsh consequences that many face in more repressive countries around the world with its new Web app “Trial by Timeline.”
With the help of agency Colenso BBDO, Amnesty create an app, which analyzes your Facebook profile to see what kinds of crimes you would be guilty of in other countries and the punishments you’d face. As the site for the app explains, “Anything you’ve ever said or done, is about to be used against you.”
Once you hit the “sentence me” button, the app asks for access to your Facebook account and then begins to analyze your posts. The app runs through names of your friends that it is “interrogating” until it is ready to give you your sentence, which could include punishments like beatings, torture and stoning.
It’s dramatic, but it gets the point across. We shouldn’t take for granted the freedom of speech we enjoy and shouldn’t forget about those who aren’t as fortunate.
More in Marketing
‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.
Future of Marketing Briefing: Why top creators are taking fewer brand deals
The biggest creators are cutting their brand rosters and asking more of the partners they keep.
‘There’s nothing wrong with being a heritage brand’: How Revlon is updating its image by looking to the past
Revlon named musician and actress Teyana Taylor and country music star Megan Moroney as the faces of its “Revlon Be Unforgettable” campaign.
