Digiday+ Member Article

Amazon is working on a new ad product that prompts users to review products they’ve purchased within display ads placed on Amazon.com, according to three agency executives who have been briefed on the new product.

The new review format will be targeted to people who have bought certain products, and will ask them to tap on a number of stars to leave their feedback. The ad will be sold to brands on a “cost-per-review” basis, said one buyer.

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