Amazon Dash buttons, the weird plastic one-click ordering devices, is expanding despite lack of interest from shoppers.
Today, Amazon is adding 50 more brands in addition to the 150 brands already available. People can now order Campbell’s Soup, Fiji Water, Trident gum and even Play-Doh. Amazon sells the buttons for $4.99, but credits that price after the first purchase is made.
It is unclear, though, how successful the Amazon Dash buttons have become in the year-and-a-half they’ve been available. Amazon claims that it receives more than two orders a minute through the buttons, up from one order a minute three months ago. In total, Amazon pulls in 1 million orders a year from the buttons.
Despite the growth, a report from Slice Intelligence shows that fewer than 50 percent of people that bought the button actually used it. Of the buttons ordered, Tide is the most popular brand being used amounting to 21 percent of orders, followed by Bounty (18 percent) and Glad (12 percent).
Why DOOH is a big draw for startups and direct response marketers
As digital ad channels, like social and paid search, become saturated and data privacy gets more restricted, startups and small businesses turn to DOOH to boost brand awareness.
TikTok’s uncertain future: the issues marketers should (and shouldn’t) fret over
A TikTok ban would require U.S. lawmakers to prove that the short-form video app is a genuine national security risk. So far, that hasn’t happened.
Maybe Web3 isn’t as dead as it would seem, as agencies play with new data-generating models
Agencies are continuing to invest in Web3 technologies in new ways, from client activations to data management.
SponsoredHow critical data pillars will increase brands’ confidence in CTV
Mario Diez, CEO, Peer39 With every quarter, the balance of TV viewership slips away from the traditional linear model and more towards connected TV. Less than half of the adults in the U.S. subscribe to cable or satellite, and fewer than half of the households watched linear TV daily in the second half of 2022. […]
Why real estate company Windermere is adding influencers to its marketing mix and spending half of its ad budget on them
Windermere is working with Seattle-based agency PB& as well as the home-focused publication Domino to partner with influencers like design influencer Max Humphrey.
Digiday+ Research: Agencies’ attitudes on secondary social platforms have seen ups and downs (especially on Twitter)
Digiday+ Research surveyed over 100 agency professionals, and found that agency clients' approach to the channels categorized as "other social platforms" has been somewhat erratic over the last year.