Ally wants people to play with an AR app during the Super Bowl

The ability to see a customer’s finances as an almost-tangible, visual representation may not be a mainstream part of online banking, but Ally is launching an augmented reality game to coincide with the Super Bowl to nudge customers to grow their savings.

Called Ally Big Save, customers can use the savings app during Super Bowl commercials this Sunday. Upon launching the app, customers drag falling bills superimposed on their home environment into a digital piggybank and based on their performance, accumulate points. They can win cash prizes, but the main purpose of the activity is to help customers think of their personal finances in a different way.

Ally bank is the latest to experiment with augmented reality, which developers can use to create experiences that bridge the physical and online worlds.

Read the full story on tearsheet.co

https://digiday.com/?p=274570

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