The ability to see a customer’s finances as an almost-tangible, visual representation may not be a mainstream part of online banking, but Ally is launching an augmented reality game to coincide with the Super Bowl to nudge customers to grow their savings.
Called Ally Big Save, customers can use the savings app during Super Bowl commercials this Sunday. Upon launching the app, customers drag falling bills superimposed on their home environment into a digital piggybank and based on their performance, accumulate points. They can win cash prizes, but the main purpose of the activity is to help customers think of their personal finances in a different way.
Ally bank is the latest to experiment with augmented reality, which developers can use to create experiences that bridge the physical and online worlds.
More in Marketing
WTF is ad tech curation?
Done right, curation is a win-win: more efficient reach for advertisers and a revenue bump for publishers.
Creatives urge marketers to resist swing toward ‘conservative’ post-election ad messaging
Agency strategists and cultural experts told Digiday they expect some marketers to turn towards more “conservative” messaging.
Sauce brand Rao’s, under Campbell’s, makes a play for a national audience with a beefed-up budget
With backing from Campbell’s, Rao’s is spending more to show up in live sports and events with the hope of reaching a national audience.