The ability to see a customer’s finances as an almost-tangible, visual representation may not be a mainstream part of online banking, but Ally is launching an augmented reality game to coincide with the Super Bowl to nudge customers to grow their savings.
Called Ally Big Save, customers can use the savings app during Super Bowl commercials this Sunday. Upon launching the app, customers drag falling bills superimposed on their home environment into a digital piggybank and based on their performance, accumulate points. They can win cash prizes, but the main purpose of the activity is to help customers think of their personal finances in a different way.
Ally bank is the latest to experiment with augmented reality, which developers can use to create experiences that bridge the physical and online worlds.
More in Marketing
In Graphic Detail: Why YouTube is a genuine threat to Netflix
Digiday has charted exactly how YouTube is a real threat to Netflix, due to its dominance of watch time, user base and its ability to totally reshape viewing behaviors.
At Ebiquity, a new role signals marketing’s shift from metrics to meaning
Marketing has no shortage of data. Ebiquity is betting on judgement.
Lowe’s wants to do more with AI shopping in 2026
Mylow, a shopping assistant powered by ChatGPT that launched in March, is already driving double the conversion rate for online shoppers.