Lock in a year of Digiday+ for 35% less. Ends May 29.
The ability to see a customer’s finances as an almost-tangible, visual representation may not be a mainstream part of online banking, but Ally is launching an augmented reality game to coincide with the Super Bowl to nudge customers to grow their savings.
Called Ally Big Save, customers can use the savings app during Super Bowl commercials this Sunday. Upon launching the app, customers drag falling bills superimposed on their home environment into a digital piggybank and based on their performance, accumulate points. They can win cash prizes, but the main purpose of the activity is to help customers think of their personal finances in a different way.
Ally bank is the latest to experiment with augmented reality, which developers can use to create experiences that bridge the physical and online worlds.
More in Marketing
Pitch deck: X leans on AI and performance in a bid to win ad dollars
For the past few years, X emphasized brand safety capabilities to reassure advertisers. This latest deck is all about the new AI era of X.
Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers
For advertisers like Chivas Regal, Maker’s Mark and Jameson sports is now the keystone of efforts to recruit younger drinkers and renew brand profiles.
CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign
CeraVe found that the NBA and Carmelo Anthony could give it access to a very diverse, engaged and Gen Z fandom.