Last chance to save on Digiday Publishing Summit passes is February 9
For two cities over 6,500 miles apart, San Francisco and Auckland have a lot of similarities. That’s the tricky part of Air New Zealand’s new campaign.
To promote its new daily flight route between the two cities, Air New Zealand is testing your knowledge of Auckland and San Francisco landscapes.
With the help of agency DraftFCB, Air New Zealand has created a Facebook app called “The City-Picker,” which tests users’ “Kiwi IQ.” The visual quiz app asks users to identify whether each image they are presented with is from Auckland or San Francisco. After you make your guess, the app reveals the correct answer and some local fun facts relating to the image, like where Auckland’s main shopping district is or the fact that Auckland’s nearest wineries specialize in Cabernet. Who knew how similar Auckland and San Francisco look? May as well skip the long flight.
Users can also enter for a chance to win a flight to Auckland through the app.
According to DraftFCB, the app has already gotten 12,000 unique visitors since it launched July 22, and 80 percent of people who start the game finish it through to the end to get their scores.
More in Marketing
What Amazon’s proposed big-box store could mean for Walmart
Public documents published by the Village of Orland Park described a 225,000-square-foot Amazon store that would sell a range of products.
Future of Marketing Briefing: AI companies are staffing up for a reputation fight
AI has an image problem, which explains why the industry is suddenly investing so much energy in who gets to tell its story.
Albertsons is putting digital screens for ads in more than a third of its stores
The retail giant has seen enough success in its digital screen network to begin a rollout in 800 of its 2,200-plus stores in 2026.