Last chance:

12 spots left to attend the Digiday Programmatic Marketing Summit

REGISTER

‘AI isn’t just technology, it’s good judgment’: Cathy Bessant on why banks need humans

Despite prevailing wisdom, Cathy Bessant doesn’t want Bank of America to fail fast or often. That may be the mantra of tech companies in California, and banks largely see themselves as tech companies, but that’s actually where they differ.

“We have a huge responsibility, we happen to love that and think it’s our job to steward it well,” said the bank’s chief operations and technology officer. “The safety and preservation of our customer trust means that lots of failures can not be in the cultural way we think.”

Bessant is transforming B of A into a technology firm and leading it into a future that requires humans to apply immense computing power to immense amounts of data — an artificial intelligence future. But like any every other technology executive, she’s facing a shortage of talent with science, technology, engineering and math backgrounds. The result is often departments hiring from other departments.

Bank of America will spend $600 million this year on cyber defense alone. It employs 1,200 people whose jobs are dedicated to nothing else but information security, although the company makes that “the job of every single employee,” Bessant said. But the caliber of the talent the bank hires is just as important as the technology it invests in, since they’ll be the ones that determine how to work responsibly with AI.

“Sometime’s theres a misunderstanding that cyber defense is somehow all technology, and it’s not,” she said. “It’s judgment and how to assess a threat and think about mitigation every single day.”

Read the full story on tearsheet.co

https://digiday.com/?p=273131

More in Marketing

‘People want to follow her’: Jacki Kelley, the IPG exec tasked with retaining clients through Omnicom merger

IPG’s chief client officer is one of the holdco’s sharpest execs and one to watch during its merger with Omnicom.

The header image features an illustration with a dollar bill that has the Snapchat logo in the center.

Snap’s growth dominance stands to be questioned — what are the asks?

Was last quarter a fluke or is this a legitimate turning point for the business? That’s what industry analysts will want to clarify.

Marketing Briefing: Major marketers like Colgate-Palmolive, P&G note ‘pensive and anxious’ consumers during earnings

Major brand marketers had C-Suite executives note their own worries about consumers during earnings calls.