This agency wants its interns to eat, breathe and sleep advertising — literally

Advertising aspirants who are looking to eat, breathe and sleep advertising — literally — may want to look no further than Havas Boondoggle’s internship program.

The Amsterdam-based agency is using Airbnb as a recruiting tool, asking aspiring interns to submit their portfolios via the platform. Those who are chosen for the one- to two-week program will get to stay in the agency’s lofty office space for an affordable 10 euros a night. 

Havas. A2

In exchange for having a cheap place to crash, the interns will work during the day. The only house rules: don’t drink all the beer in the mini fridge, don’t feed the pet Chihuahua and don’t bring the party home. The agency is hoping that its unusual method will attract interns from across the globe that are not only creative but also worldly.

“If you want to make it in the industry, you have to eat, breathe and sleep advertising — so why not offer them that option?” asked Sander Tacx, CEO at Havas Boondoggle Amsterdam. “And the people who look for a place to stay at Airbnb tend to have the same profile we were looking for. They are adventurous and open-minded, the qualities we want in our interns.”

Since launching Wednesday, the intern program has received more than 50 applications from South Korea to Switzerland. It hopes to have several teams of interns across several weeks, rather than a single team over the course of a few months.

It’s work and fun and a sneak peek into how an ad agency runs for them, as well as a sneak peek for us into, let’s say, what the Argentinian work sensibility is like,” said Menno Schipper, creative director at Havas Boondoggle Amsterdam. “We want to be able to learn from as many of them as possible.”

During their stay, the chosen interns will work with the Havas Boondoggle staff on projects and briefs for its clients, including the likes of PSA Peugeot Citroën, Heinz and Disneyland Paris. While the program is geared toward creative interns at present, the agency hopes to extend it to the accounts and strategy departments in the future.

“We expect the program to continue till at least the end of the year,” said Tacx. “Or at least till Airbnb lets us.”

Image courtesy of Havas Boondoggle Amsterdam.

More in Marketing

Digiday+ Research case study: How brands and influencers are diving into YouTube Shorts

Digiday+ Research assesses how brands and influencers are using Shorts to reach new audiences and what types of Shorts videos create the most buzz for marketers.

The header image features an illustration with a dollar bill that has the Snapchat logo in the center.

Why Snapchat is using a custom video game to get closer to its agency partners

Yesterday, Snapchat marked its return to in-person agency roadshows, sending company representatives to Horizon Media’s Manhattan office to showcase a Snap-designed video game intended to capture the essence of what it’s like to work at an agency — and how Snapchat can be part of the process.

Babylist, TodayTix Group and Liquid Death grow their in-house teams as they try to save money, have more control

As in-housing settles in as a mainstay, some marketers push for complete control.