Join us Dec. 1-3 to connect with leaders from CMI Media Group, Publicis Media, Ogilvy and many more

It used to be that desperate job seekers would pull all kinds of “creative” stunts to get employers’ attention, but a U.K.-based digital agency has turned the tables by creating a Pinterest account devoted to advertising their new job opening for a creative director.
The “Work Club Is Looking For A New Creative Director” board is more like a collage/storyboard than a job posting. Pinned items on the board include stills from films with accompanying captions, like a picture of E.T. with the caption “We want a Creative Director to come into the Club and add their magic.”
The use of Pinterest is both clever and a bit gratuitous. It’s clever because the type of creative Work Club is looking for would be into Pinterest and all things new in digital media. It’s a big gratuitous because many people are rapidly approaching a state of Pinterest fatigue. (Yes, Digiday has been guilty of perhaps doing too many Pinterest stories like, well, this one.)
The board is a sign of the flexibility of Pinterest, which is already serving as a creative portfolio for some in the ad business. You know it’s only a matter of time before one enterprising agency decides to ditch its website in favor of a series of Pinterest boards that show off its work and people. Actually, if you think about it, that’s a pretty good idea.
More in Marketing

Future of Marketing Briefing: AI feels friendlier, agency holdcos act tighter
In the race to build brands around AI assistants, the stakes are higher than empathy.

‘It’s like Google all over again’: What OpenAI’s Instant Checkout signals about conversational commerce
As OpenAI moves into shopping, marketers see a small step with big implications for discovery, measurement, and retail media.

TikTok’s U.S. ownership shift raises creator concerns over algorithm changes
TikTok creators brace for changes to the algorithm as U.S. firms plan to take control of the algorithm.