Join us at the Digiday Publishing Summit from March 24-26 in Vail
It used to be that desperate job seekers would pull all kinds of “creative” stunts to get employers’ attention, but a U.K.-based digital agency has turned the tables by creating a Pinterest account devoted to advertising their new job opening for a creative director.
The “Work Club Is Looking For A New Creative Director” board is more like a collage/storyboard than a job posting. Pinned items on the board include stills from films with accompanying captions, like a picture of E.T. with the caption “We want a Creative Director to come into the Club and add their magic.”
The use of Pinterest is both clever and a bit gratuitous. It’s clever because the type of creative Work Club is looking for would be into Pinterest and all things new in digital media. It’s a big gratuitous because many people are rapidly approaching a state of Pinterest fatigue. (Yes, Digiday has been guilty of perhaps doing too many Pinterest stories like, well, this one.)
The board is a sign of the flexibility of Pinterest, which is already serving as a creative portfolio for some in the ad business. You know it’s only a matter of time before one enterprising agency decides to ditch its website in favor of a series of Pinterest boards that show off its work and people. Actually, if you think about it, that’s a pretty good idea.
More in Marketing
Streaming TV ad rates are falling and Amazon’s the anchor
Whether that holds for the rest of the year is anyone’s guess, but Amazon’s impact on ad pricing is already undeniable.
The Rundown: Why changing search habits matter for advertisers
Shifting search habits have put a dent in Google’s market dominance. It’s not the only company affected, though.
Snapchat’s SMB bet is paying off — but can it keep up the momentum?
Digiday caught up with Snap executive Sid Malhotra to get the lowdown on how important SMBs are to Snapchat’s overall ad revenue stream, what the platform can offer advertisers that its platform peers can’t, and what prevented advertisers from giving the company a proper chance — until now.