It used to be that desperate job seekers would pull all kinds of “creative” stunts to get employers’ attention, but a U.K.-based digital agency has turned the tables by creating a Pinterest account devoted to advertising their new job opening for a creative director.
The “Work Club Is Looking For A New Creative Director” board is more like a collage/storyboard than a job posting. Pinned items on the board include stills from films with accompanying captions, like a picture of E.T. with the caption “We want a Creative Director to come into the Club and add their magic.”
The use of Pinterest is both clever and a bit gratuitous. It’s clever because the type of creative Work Club is looking for would be into Pinterest and all things new in digital media. It’s a big gratuitous because many people are rapidly approaching a state of Pinterest fatigue. (Yes, Digiday has been guilty of perhaps doing too many Pinterest stories like, well, this one.)
The board is a sign of the flexibility of Pinterest, which is already serving as a creative portfolio for some in the ad business. You know it’s only a matter of time before one enterprising agency decides to ditch its website in favor of a series of Pinterest boards that show off its work and people. Actually, if you think about it, that’s a pretty good idea.
More in Marketing
S4 Capital trades billable hours for outputs as AI redraws agency economics
Sir Martin Sorrell’s AI bet: fear billable hours, more output-based deals.
Ad Tech Briefing: Public companies’ first loyalty is to shareholders — why do advertisers give them an easy time?
Digiday Programmatic Marketing Summit attendees call foul, claiming IPOs encourage murkiness amid ad tech providers.
Ad veteran Peter Naylor joins Kochava board, and sees opportunity in market flux
Nearly a year after he left Netflix, ad industry veteran Peter Naylor is back as a board member at ad tech business Kochava.