Too often, the essence of a brand can get lost behind a wall of words.
Mantras and mission statements are nice, but a tweet might be the best way to distill a company’s essence down to the basics. So we asked agencies — brand-builders themselves — how they’d describe their companies in 140 characters or less. Then we did them the favor of mocking up a tweet for them.
Got any we missed? Tweet at us.
— Rob Schwartz (@Schwartzie14) December 23, 2015
@Digiday We go by, “Simple. Pure. And insanely potent.”
— Distillery Project (@DistilleryProj) December 23, 2015
180 Los Angeles
— Chris Perkins (@TopherPerkins) December 23, 2015
David & Goliath
— David&Goliath (@DEFYyourGOLIATH) December 23, 2015
M&C Saatchi Mobile
— M&C Saatchi Mobile (@MCSaatchiMobile) December 23, 2015
— Rosetta (@RosettaMktg) December 23, 2015
Why esports companies are looking beyond competition as they invest more in live events
Although esports events still center around competitive gaming, they are increasingly becoming professional events as well — rare opportunities for those who work in a largely remote industry to come together and hobnob about their work.
Confessions of an in-house creative strategist on feeling unfulfilled, difficulty in returning to agencies as the ‘pay is less’
In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from an in-house creative strategist about their experience, why they want to go agency-side now and how pay is keeping them from doing so.
As Cannes winds down, some marketers say want ‘less pageantry and more substance’ from the festival
But after two-years of pandemic lockdown, pending economic recession and other societal uncertainties, marketers and advertisers at this year’s conference say the answers aren’t coming so easily.
SponsoredFor brands, first-party data is unlocking the cookieless ecosystem
Bill Masterson, President, Publishers Clearing House A dominant factor guiding the industry has been that cookies and mobile app IDs are vanishing and will be replaced by some mixture of new and emergent identity solutions. As a result, the market is alive with new and exciting alternatives to replace the third-party browser cookie and mobile […]
On the French Riviera, ad tech braces for a correction
To survive, much less prosper, ad tech vendors have been redefining and expanding what they do -- while carefully sizing up competitors. But tossing out the smaller fish is easier said than done.
‘Some real-time adjusting’: How the Boston Celtics are working with advertisers
The team is often featured in both digital and traditional advertising as well as participating in community initiatives for brand partners.