Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Too often, the essence of a brand can get lost behind a wall of words.
Mantras and mission statements are nice, but a tweet might be the best way to distill a company’s essence down to the basics. So we asked agencies — brand-builders themselves — how they’d describe their companies in 140 characters or less. Then we did them the favor of mocking up a tweet for them.
Got any we missed? Tweet at us.
TBWA/Chiat/Day New York (via CEO Rob Schwartz)
Hey @Digiday and @shareenpathak here’s ours: “New York Hustle. Global Muscle.” @TBWAChiatNY pic.twitter.com/8TmL1weMFr
— Rob Schwartz (@Schwartzie14) December 23, 2015
BBH
@Digiday @shareenpathak For @BBHNewYork: Creativity that makes brands famous. — BBH New York (@BBHNewYork) December 23, 2015
Distillery Project
@Digiday We go by, “Simple. Pure. And insanely potent.”
— Distillery Project (@DistilleryProj) December 23, 2015
180 Los Angeles
Dear @Digiday and @shareenpathak, at @180LA our purpose is to drive the cultural conversation and to get the world talking #180Thinking — Stephen Larkin (@stephenlarkin) December 23, 2015
Bernstein Rein
@Digiday meet @Bernstein_Rein, a Connection Agency. We connect brands with people in ways that stick!
— Chris Perkins (@TopherPerkins) December 23, 2015
David & Goliath
@Digiday We are a purpose driven agency that inspires people and brands to be brave enough to embrace their authentic truth. #Brave
— David&Goliath (@DEFYyourGOLIATH) December 23, 2015
M&C Saatchi Mobile
@Digiday @shareenpathak Majorly Mobile Marketing Minded
— M&C Saatchi Mobile (@MCSaatchiMobile) December 23, 2015
Rosetta
@Digiday: Rosetta is at the intersection of human benefit and business impact. @shareenpathak #CustomerEngagement
— Rosetta (@RosettaMktg) December 23, 2015
Team One
More in Marketing
Apple finally explains its Safari block, and identity companies are in its sights
As Apple spells out its case for blocking identity companies in Safari, its job board shows an ads business with big plans.
Ad Tech Briefing: Can flipping the ad auction wrest control of ad tech from Google?
Prebid wants to change one of the key fundamentals of ad tech.
Target bets on buzzy TikTok brands like Mellow Sleep to revamp its home category
This fall, there’s been a steady drumbeat of new brands launching in the big-box retailer’s home category.