Insights from CTV leaders at Dentsu, Horizon Media and more
Too often, the essence of a brand can get lost behind a wall of words.
Mantras and mission statements are nice, but a tweet might be the best way to distill a company’s essence down to the basics. So we asked agencies — brand-builders themselves — how they’d describe their companies in 140 characters or less. Then we did them the favor of mocking up a tweet for them.
Got any we missed? Tweet at us.
TBWA/Chiat/Day New York (via CEO Rob Schwartz)
Hey @Digiday and @shareenpathak here’s ours: “New York Hustle. Global Muscle.” @TBWAChiatNY pic.twitter.com/8TmL1weMFr
— Rob Schwartz (@Schwartzie14) December 23, 2015
BBH
@Digiday @shareenpathak For @BBHNewYork: Creativity that makes brands famous. — BBH New York (@BBHNewYork) December 23, 2015
Distillery Project
@Digiday We go by, “Simple. Pure. And insanely potent.”
— Distillery Project (@DistilleryProj) December 23, 2015
180 Los Angeles
Dear @Digiday and @shareenpathak, at @180LA our purpose is to drive the cultural conversation and to get the world talking #180Thinking — Stephen Larkin (@stephenlarkin) December 23, 2015
Bernstein Rein
@Digiday meet @Bernstein_Rein, a Connection Agency. We connect brands with people in ways that stick!
— Chris Perkins (@TopherPerkins) December 23, 2015
David & Goliath
@Digiday We are a purpose driven agency that inspires people and brands to be brave enough to embrace their authentic truth. #Brave
— David&Goliath (@DEFYyourGOLIATH) December 23, 2015
M&C Saatchi Mobile
@Digiday @shareenpathak Majorly Mobile Marketing Minded
— M&C Saatchi Mobile (@MCSaatchiMobile) December 23, 2015
Rosetta
@Digiday: Rosetta is at the intersection of human benefit and business impact. @shareenpathak #CustomerEngagement
— Rosetta (@RosettaMktg) December 23, 2015
Team One
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