for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
This is Ask a Millennial, where we ask a focus group of under-30 publishing employees one simple — yet revealing — question.
It’s Advertising Week, so we rounded up a few millennials and asked them what they wish their agencies would do for them. Their answers ranged from better pay to mandatory breaks during the day. One, Lucy Santilli from Droga5, asked for a trip to Miami, but not, she insists, to hang out on the beach — she said a destination trip would be a better way to do training than holing them up in dull conference rooms. Who says work has to be dull? Watch to find out what other things millennial agency staffers want from their employers.
More in Marketing
Marketing strategists search for a solution to AI’s all-too predictable outputs
Marketing strategists embracing tools are finding AI’s penchant for predictability puts a ceiling on their usefulness. But the search for a solution prompts questions over how much they should rely on the machines.
OpenAI turns on cost-per-click ads inside ChatGPT
The move come as the platform looks to hire its first Advertising Marketing Science Lead.
Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption
Research shows that while marketers see AI’s benefits, trust and complexity issues are barriers to widespread adoption.