Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
The typically fast-paced world of digital media slows drastically in summer. Ad budgets are already allocated for summer campaigns, and everyone’s taking a breather before Q4 planning begins. Half the industry’s on vacation, and the other half might as well be. This is how the industry often feels in August:
There are 9 emails in your inbox every morning instead of 109.

–
60 percent of the emails you receive are out-of-office messages.

Photo by davida3
–
Half your agency’s office is at vendor summer houses in the Hamptons by Friday afternoon.

–
But even sales reps tone down the emails and cold calls.

Photo by Scott Garner
–
Management spends Fridays and Mondays working from “the Hamptons office.”

Photo by Giorgio Montersino
–
Happy hour on Friday is deserted.

Photo by avlxyz
–
But the beer fridge is always near-empty.

Photo by Alan Levine
–
There are the same number of dogs in the office as people.

Photo by Sean Hagen
–
But no interns to dump your work on.

Photo by Michael Duxbury
–
“Lunch hour” becomes more of a suggestion than a rule.

–
Even the developers leave the office at lunch time.

Photo by slworking2
–
Even the New York Times publishes listicles

More in Marketing
Perplexity is betting big on creators
AI companies face a tricky sell: to convince creators to advocate for a technology that many fear could threaten livelihoods.
Marketers are using AI search concerns to argue for higher media budgets
Brands with long consideration journeys, like insurance and cars, are paying close attention to shifting search behaviors. They’re using that concern to make their case for more media dollars.
In Graphic Detail: Inside the scramble to measure a brand’s AI visibility
Marketers are catching on that AI doesn’t rank their brands, it decides whether it gets brought up at all. That shift is already reshaping how the industry works.