Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
The typically fast-paced world of digital media slows drastically in summer. Ad budgets are already allocated for summer campaigns, and everyone’s taking a breather before Q4 planning begins. Half the industry’s on vacation, and the other half might as well be. This is how the industry often feels in August:
There are 9 emails in your inbox every morning instead of 109.
–
60 percent of the emails you receive are out-of-office messages.
Photo by davida3
–
Half your agency’s office is at vendor summer houses in the Hamptons by Friday afternoon.
–
But even sales reps tone down the emails and cold calls.
Photo by Scott Garner
–
Management spends Fridays and Mondays working from “the Hamptons office.”
Photo by Giorgio Montersino
–
Happy hour on Friday is deserted.
Photo by avlxyz
–
But the beer fridge is always near-empty.
Photo by Alan Levine
–
There are the same number of dogs in the office as people.
Photo by Sean Hagen
–
But no interns to dump your work on.
Photo by Michael Duxbury
–
“Lunch hour” becomes more of a suggestion than a rule.
–
Even the developers leave the office at lunch time.
Photo by slworking2
–
Even the New York Times publishes listicles
More in Marketing
Why the 2026 midterms could mark a turning point for influencers in political campaigns
See how campaigns are recruiting creators for 2026 midterms as disclosure rules lag and voter trust becomes the real battleground.
Retailers are still figuring out how to tie AI goals to executive compensation
AI is starting to show up more in conversations around executive incentive plans. But those conversations are still largely relegated to the tech industry. Here’s why it’s still an anomaly in retail.
Post World Cup, fashion brands are tapping soccer stars like Bellingham and Yamal for partnerships
Three months after the World Cup ended in a Spanish victory, the partnerships with marquee players keep coming.