You Know It’s Summer in Advertising When…

Hairy-Business-Man-with-Laptop-at-Beach

The typically fast-paced world of digital media slows drastically in summer. Ad budgets are already allocated for summer campaigns, and everyone’s taking a breather before Q4 planning begins. Half the industry’s on vacation, and the other half might as well be. This is how the industry often feels in August:

There are 9 emails in your inbox every morning instead of 109.
nomail


60 percent of the emails you receive are out-of-office messages.
backsoon
Photo by davida3


Half your agency’s office is at vendor summer houses in the Hamptons by Friday afternoon.
Screen shot 2013-08-13 at 4.43.49 PM


But even sales reps tone down the emails and cold calls.
sales
Photo by Scott Garner


Management spends Fridays and Mondays working from “the Hamptons office.”
DCF 1.0
Photo by Giorgio Montersino


Happy hour on Friday is deserted.
emptybar
Photo by avlxyz


But the beer fridge is always near-empty.
Leaving It (Almost) Empty
Photo by Alan Levine


There are the same number of dogs in the office as people.
dog
Photo by Sean Hagen


But no interns to dump your work on.
desk
Photo by Michael Duxbury


“Lunch hour” becomes more of a suggestion than a rule.
OutToLunch


Even the developers leave the office at lunch time.
geekdesk
Photo by slworking2


Even the New York Times publishes listicles
Screen shot 2013-08-13 at 5.22.07 PM

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