
The typically fast-paced world of digital media slows drastically in summer. Ad budgets are already allocated for summer campaigns, and everyone’s taking a breather before Q4 planning begins. Half the industry’s on vacation, and the other half might as well be. This is how the industry often feels in August:
There are 9 emails in your inbox every morning instead of 109.
–
60 percent of the emails you receive are out-of-office messages.
Photo by davida3
–
Half your agency’s office is at vendor summer houses in the Hamptons by Friday afternoon.
–
But even sales reps tone down the emails and cold calls.
Photo by Scott Garner
–
Management spends Fridays and Mondays working from “the Hamptons office.”
Photo by Giorgio Montersino
–
Happy hour on Friday is deserted.
Photo by avlxyz
–
But the beer fridge is always near-empty.
Photo by Alan Levine
–
There are the same number of dogs in the office as people.
Photo by Sean Hagen
–
But no interns to dump your work on.
Photo by Michael Duxbury
–
“Lunch hour” becomes more of a suggestion than a rule.
–
Even the developers leave the office at lunch time.
Photo by slworking2
–
Even the New York Times publishes listicles
More in Marketing

Advertising on X right now might not be all bad – for some
Less competition for ad inventory means lower prices, but at the cost of associating with a platform facing ethical challenges.

Is this X’s (formerly Twitter) final goodbye to big advertisers? It looks like it
In the packed DealBook conference in New York yesterday, owner Elon Musk bluntly told them to shove it.

Goodbye LinkedIn, Hello TikTok: The Return podcast, season 2, episode 6
WorkTok, or CareerTok, is in full force. Combined, those hashtags on TikTok have over four billion views and it is benefiting Gen Z.