Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
The typically fast-paced world of digital media slows drastically in summer. Ad budgets are already allocated for summer campaigns, and everyone’s taking a breather before Q4 planning begins. Half the industry’s on vacation, and the other half might as well be. This is how the industry often feels in August:
There are 9 emails in your inbox every morning instead of 109.
–
60 percent of the emails you receive are out-of-office messages.
Photo by davida3
–
Half your agency’s office is at vendor summer houses in the Hamptons by Friday afternoon.
–
But even sales reps tone down the emails and cold calls.
Photo by Scott Garner
–
Management spends Fridays and Mondays working from “the Hamptons office.”
Photo by Giorgio Montersino
–
Happy hour on Friday is deserted.
Photo by avlxyz
–
But the beer fridge is always near-empty.
Photo by Alan Levine
–
There are the same number of dogs in the office as people.
Photo by Sean Hagen
–
But no interns to dump your work on.
Photo by Michael Duxbury
–
“Lunch hour” becomes more of a suggestion than a rule.
–
Even the developers leave the office at lunch time.
Photo by slworking2
–
Even the New York Times publishes listicles
More in Marketing
Walmart adds AI-generated audio summaries to select product pages
Walmart has added such audio summaries to product pages on its app for more than 1,000 premium beauty products.
Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon’s benefit
Amazon’s DSP has seen a growth in advertisers’ use of and preference for the platform over the last year and a half, as others such as The Trade Desk and Google have lost some clout with advertisers.
How brands are trying to optimize, outsmart AI answer engines across the zero-click landscape
AI answer engines are prompting marketers to rethink strategies for brand visibility and content optimization in a rapidly evolving, zero-click search landscape.