Last chance to save on Digiday Publishing Summit passes is February 9
The typically fast-paced world of digital media slows drastically in summer. Ad budgets are already allocated for summer campaigns, and everyone’s taking a breather before Q4 planning begins. Half the industry’s on vacation, and the other half might as well be. This is how the industry often feels in August:
There are 9 emails in your inbox every morning instead of 109.
–
60 percent of the emails you receive are out-of-office messages.
Photo by davida3
–
Half your agency’s office is at vendor summer houses in the Hamptons by Friday afternoon.
–
But even sales reps tone down the emails and cold calls.
Photo by Scott Garner
–
Management spends Fridays and Mondays working from “the Hamptons office.”
Photo by Giorgio Montersino
–
Happy hour on Friday is deserted.
Photo by avlxyz
–
But the beer fridge is always near-empty.
Photo by Alan Levine
–
There are the same number of dogs in the office as people.
Photo by Sean Hagen
–
But no interns to dump your work on.
Photo by Michael Duxbury
–
“Lunch hour” becomes more of a suggestion than a rule.
–
Even the developers leave the office at lunch time.
Photo by slworking2
–
Even the New York Times publishes listicles
More in Marketing
P&G bets big on retail integration as CPGs question incrementality
As P&G doubles down on retail media, CPG brands debate if the massive spending delivers incremental growth or is merely a new, expensive retailer “tax.”
In Graphic Detail: Why TikTok still faces an uphill battle in the U.S.
TikTok’s existence in the U.S. under new ownership, isn’t as smooth sailing as it hoped, at least not yet.
‘There was a conversation’: Vita Coco rides out TikTok U.S. uncertainty with its safety nets built
Vita Coco treats TikTok uncertainty as a cost of doing business, not a reason to leave.