Secure your place at the Digiday Publishing Summit in Vail, March 23-25
The typically fast-paced world of digital media slows drastically in summer. Ad budgets are already allocated for summer campaigns, and everyone’s taking a breather before Q4 planning begins. Half the industry’s on vacation, and the other half might as well be. This is how the industry often feels in August:
There are 9 emails in your inbox every morning instead of 109.
–
60 percent of the emails you receive are out-of-office messages.
Photo by davida3
–
Half your agency’s office is at vendor summer houses in the Hamptons by Friday afternoon.
–
But even sales reps tone down the emails and cold calls.
Photo by Scott Garner
–
Management spends Fridays and Mondays working from “the Hamptons office.”
Photo by Giorgio Montersino
–
Happy hour on Friday is deserted.
Photo by avlxyz
–
But the beer fridge is always near-empty.
Photo by Alan Levine
–
There are the same number of dogs in the office as people.
Photo by Sean Hagen
–
But no interns to dump your work on.
Photo by Michael Duxbury
–
“Lunch hour” becomes more of a suggestion than a rule.
–
Even the developers leave the office at lunch time.
Photo by slworking2
–
Even the New York Times publishes listicles
More in Marketing
In graphic detail: How Anthropic’s Pentagon refusal is paying off in downloads, brand trust and enterprise deals
OpenAI’s Pentagon deal seemed to spark uproar among its users, many of whom were against it. Anthropic’s refusal to agree to the terms was seen by users as the more trustworthy alternative.
How AI could disrupt retail media’s $38 billion search ad market
ChatGPT and other AI chatbots could divert shoppers from retailer sites, putting the $38B retail search market at risk.
‘Brand safety is moving from fear to curiosity’: Zefr’s Raddon on content-level accreditation – and what it exposes about the industry
The threat is no longer a discrete piece of bad content that a keyword list or a domain block can catch. Its volume.