Adventures in Anonymity: Can’t Tweet This

One of my favorite early social media projects was PostSecret.com, where people would express their secrets via artsy postcards. I wondered what the updated version would be for the social media era, when everyone is busily constructing a false public persona.

Canttweetthis.com is a fun personal side project, made with Brian Fouhy and Ben Roth, where people are giving anonymity in order to share the thoughts they don’t want associated with their social media personas. Since launching yesterday afternoon, Canttweetthis.com has gotten over 200 entries, many banal, a few racist and a couple confessions someone is “hot.” Several have used the opportunity to sound off on advertising. Below are eight of the best entries of what’s really on the minds of the industry. Join in at Canttweetthis.com.

 

 

 

 

 

 

 

 

 

https://digiday.com/?p=30347

More in Marketing

Why angel investor Matthew Ball still believes in the metaverse

Matthew Ball’s 2022 book “The Metaverse: And How It Will Revolutionize Everything” was a national bestseller in the U.S. and U.K. On July 23, he plans to publish the second edition of the book.

Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now

Anecdotally, there have been noticeably fewer requests from marketers on ways to market sustainability efforts in recent months, according to agency execs, who say that requests had been commonplace in the late 2010s and early 2020s. 

‘We’re watching the war’: Tubi hits growth spurt, but isn’t part of the streaming wars, CMO Nicole Parlapiano says

On the latest episode of the Digiday Podcast, Tubi CMO Nicole Parlapiano shares her perspective on the so-called streaming wars, pitching Tubi’s multicultural viewers and the streaming platform’s growth track.