9 weird tweets from brands celebrating #NationalUnderwearDay
It’s National Underwear Day, a day that everyone observes except for Lenny Kravitz.
Although it seems like one of those made-up days that doesn’t exist outside of Twitter, it actually doesn’t have a brief history. Freshpair, an online retailer, established the day on August 5, 2003 as a way to “publicly shine light on unmentionables.”
Brands, besides Freshpair of course, are celebrating the day by balancing the fine line of being risqué while exercising restraint for the at-work audience.
Weirdly, the 30,000 tweets that Topsy measured with the hashtag #NationalUnderwearDay did not include any from brands like Jockey, Spanx, Calvin Klein and Under Armour all sat this one out. That doesn’t mean other companies didn’t seize on the hashtag party.
Here’s our picks for the weirdest brand tweets:
— Vevo (@Vevo) August 5, 2015
— Gain Laundry (@Gain) August 5, 2015
— Charmin (@Charmin) August 5, 2015
— Trident Gum (@tridentgum) August 5, 2015
— Six Flags (@SixFlags) August 5, 2015
— U by Kotex (@ubykotex) August 5, 2015
As live events disappear, experiential agencies are fighting to survive
Experiential agencies are aiming to not only adapt planned events to be digital but working on technology to make them more immersive or working to bring personalization to consumers’ front doors.
With in-person shoots out of the question, advertisers turn to CGI
As the coronavirus-related lockdowns and social distancing rules continue around the globe, in-person commercial shoots have come to a standstill. Now advertisers are increasingly turning to production companies with computer-generated imagery, visual-effects and animation capabilities to add the finishing touches to campaigns already in progress and — in some cases — start discussions about creating […]
Member ExclusiveWith ads on hold, agencies face an identity crisis
This is the third of a weekly column about the big changes and challenges facing media and marketing leaders. Be sure to join Digiday+, our membership program, to get access to this column and all Digiday articles, research and more. Like many business owners, the first reaction to the unfolding coronavirus crisis by ad agencies was […]
SponsoredBridging the TV-digital divide from an engineer’s perspective
TV supports a complex ecosystem of planning, negotiation, reporting and measurement. As digital content merges with television, leading engineers and experts are tackling the significant challenge of bringing those same skill sets to the video landscape.
Member ExclusiveWhy this crisis will further change the job of the CMO
For years, C-Suite executives have seen marketing as a cost center. With coronavirus, they have a test case for how businesses handle those cut costs.
Member ExclusiveDigiday Research: 73% of ad buyers have clients ‘pausing’ spending
A new survey by Digiday found that 75% of media buyers say their clients are reducing their marketing spend due to the coronavirus. In a separate question, 73% of buyers also said that clients were pausing their marketing expenditure on various channels almost entirely.