9 weird tweets from brands celebrating #NationalUnderwearDay

It’s National Underwear Day, a day that everyone observes except for Lenny Kravitz.

Although it seems like one of those made-up days that doesn’t exist outside of Twitter, it actually doesn’t have a brief history. Freshpair, an online retailer, established the day on August 5, 2003 as a way to “publicly shine light on unmentionables.”

Brands, besides Freshpair of course, are celebrating the day by balancing the fine line of being risqué while exercising restraint for the at-work audience.

Weirdly, the 30,000 tweets that Topsy measured with the hashtag #NationalUnderwearDay did not include any from brands like Jockey, Spanx, Calvin Klein and Under Armour all sat this one out. That doesn’t mean other companies didn’t seize on the hashtag party.

Here’s our picks for the weirdest brand tweets:

https://digiday.com/?p=129916

More in Marketing

Cannes Briefing: Investment bankers and private equity firms turn up en masse — ‘Here to hunt’

Among them are investment banks like JP Morgan and Luma, alongside private equity players like Shamrock Capital, Apollo and a host of others.

Saudi influence over gaming extends far beyond esports

Saudi Arabia wants to become a global gaming hub, but it’s starting to look like it also wants to exert its influence over the worldwide gaming community.

Discord is doing a brand refresh to welcome brands and marketers onto the platform and improve the user experience

The introduction of Discord Quests last month has encouraged publishers to take advantage of the platform’s rise as a marketing channel, whether through officially endorsed Discord Quests or otherwise.