6 Agencies That Scrapped Websites for Social Media

As a way to prove their expertise in social — or perhaps just to get attention — agencies are ditching traditional websites and migrating their primary online presences to platforms such as Facebook, Twitter, Instagram and Pinterest.

This attention-getting move has a semi-hallowed history. Boone-Oakley, an indie shop in Charlotte, N.C., reinvented its site as a YouTube channel back in 2009. The agency is still going this route, although it has a more traditional agency site to complement it. Effectiveness is always hard to judge, but a positive sign is that Boone-Oakley was named Ad Age’s Small Agency of the Year in the Southeast in 2009.

Here are five more shops opting for social platform versions of their sites rather than the regular old destination. Email me at the address below if you’ve seen others.

Ingo on Facebook

Global Interactive Chile on Pinterest

TribalDDB Israel on Instagram

Kamchatka on Twitter

Boone Oakley on YouTube

Holler on Pinterest

https://digiday.com/?p=20759

More in Marketing

Digiday+ Research: Publishers anticipate having more time with third-party cookies than marketers

The timeline on which Google will officially kill the third-party cookie is anyone’s guess at this point. According to a Digiday+ Research survey conducted in the second quarter, marketers’ guesses look very different from publishers’.

The Guardian moves closer to being a reader-supported business as it launches new cooking app

The app is being used to provide a compelling offering which encourages readers to support the Guardian more financially, while also reaching new audiences.

Manchester City uses Fortnite to expand its global audience

As Manchester City rolls out its own Fortnite experience, it will have to contend with the fact that this brand new world does not come with a pre-existing user base. To address this problem, the company plans to leverage its network of players and talent to spread the word across their social feeds.