6 Agencies That Scrapped Websites for Social Media

As a way to prove their expertise in social — or perhaps just to get attention — agencies are ditching traditional websites and migrating their primary online presences to platforms such as Facebook, Twitter, Instagram and Pinterest.

This attention-getting move has a semi-hallowed history. Boone-Oakley, an indie shop in Charlotte, N.C., reinvented its site as a YouTube channel back in 2009. The agency is still going this route, although it has a more traditional agency site to complement it. Effectiveness is always hard to judge, but a positive sign is that Boone-Oakley was named Ad Age’s Small Agency of the Year in the Southeast in 2009.

Here are five more shops opting for social platform versions of their sites rather than the regular old destination. Email me at the address below if you’ve seen others.

Ingo on Facebook

Global Interactive Chile on Pinterest

TribalDDB Israel on Instagram

Kamchatka on Twitter

Boone Oakley on YouTube

Holler on Pinterest


More in Marketing

Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment

Major marketers are looking to deepen the ties between Madison Avenue and Hollywood following the success of recent brand and entertainment efforts.

Advertisers slowly acknowledge that measurement, not targeting, might be the bigger cookie deprecation challenge

This shift has been brewing for quite some time — to be precise, since about four years ago, when Google first voiced concerns about third-party cookies in its browser.

The lead image shows an illustration of a person playing computer games.

Why Riot Games is betting big on ‘Valorant’ with the VCT Team Capsules

The VCT Team Capsules represent the first time Riot Games has opened up an in-game revenue share opportunity to every team participating in one of its esports.