As a way to prove their expertise in social — or perhaps just to get attention — agencies are ditching traditional websites and migrating their primary online presences to platforms such as Facebook, Twitter, Instagram and Pinterest.
This attention-getting move has a semi-hallowed history. Boone-Oakley, an indie shop in Charlotte, N.C., reinvented its site as a YouTube channel back in 2009. The agency is still going this route, although it has a more traditional agency site to complement it. Effectiveness is always hard to judge, but a positive sign is that Boone-Oakley was named Ad Age’s Small Agency of the Year in the Southeast in 2009.
Here are five more shops opting for social platform versions of their sites rather than the regular old destination. Email me at the address below if you’ve seen others.
Global Interactive Chile on Pinterest
More in Marketing
Agencies create specialist units to help marketers’ solve for AI search gatekeepers
Wpromote, Kepler and Jellyfish practices aim to illuminate impact of black box LLMs’ understanding of brands search and social efforts.
What AI startup Cluely gets — and ad tech forgets — about attention
Cluely launched a narrative before it launched a tool. And somehow, it’s working.
Ad Tech Briefing: Start-ups are now table stakes for the future of ad tech
Scaled ad tech companies need to maintain relationships with startups, when the sector is experiencing ongoing disruption due to AI.