Join us Dec. 1-3 to connect with leaders from CMI Media Group, Publicis Media, Ogilvy and many more
As a way to prove their expertise in social — or perhaps just to get attention — agencies are ditching traditional websites and migrating their primary online presences to platforms such as Facebook, Twitter, Instagram and Pinterest.
This attention-getting move has a semi-hallowed history. Boone-Oakley, an indie shop in Charlotte, N.C., reinvented its site as a YouTube channel back in 2009. The agency is still going this route, although it has a more traditional agency site to complement it. Effectiveness is always hard to judge, but a positive sign is that Boone-Oakley was named Ad Age’s Small Agency of the Year in the Southeast in 2009.
Here are five more shops opting for social platform versions of their sites rather than the regular old destination. Email me at the address below if you’ve seen others.
Global Interactive Chile on Pinterest
More in Marketing
How REI, Wayfair and Tailored Brands are staying nimble amid supply chain disruption
Multi-brand retailers have numerous challenges when it comes to staying nimble with their supply chains.
How EY’s Simon Brown is preparing the global company for the agentic AI revolution
EY’s global learning and development leader, has spent nearly 2 years helping the firm’s 400,000 employees prepare for an AI-driven future.
CTV’s reseller reckoning, moving past scale on paper, confusion in practice
CTV is officially in its “wait, what are we actually buying?” era.