5 Embarrassing Brand Twitter Tactics

In this day and age, most brands, in an effort to stay current and be everywhere, are on Twitter. The challenge is what to say to make people care. That has led to some regrettable tactics best placed in the trying-too-hard folder. Here is a list of common types of brand tweets that are really lame and make you wonder why they are even on Twitter in the first place, and real examples of brand tweets for each type of Twitter offense.

1. The RT Request: This is by far the most common and most shameless Twitter practice by brands. It’s the lazy, pointless retweet request. It’s always something stupid like “Retweet if you like X” or other cheesy variations of that. Yes, it works, but what about self-respect?

2. The Bizarre Product Placement: This is when brands plug their products in the most forced ways in cheesy or unrealistic scenarios. (This also can be roped into a RT Request tweet). Just see the examples.

3. The Bad Pun: Tweets with rhymes or puns that are just plain corny. I mean when are puns not corny? If brands want to be more like people, this is a good way to be like the kind of person most normal people avoid.

4. The Random Question: Brands trying to get the ultimate brand buzzword, “engagement,” often resort to posing irrelevant questions that have nothing to do with what the brand offers or just dumb questions that no one would ever really want to answer. Again, it has been proven that people love to be asked questions. Do you love to be asked questions? Answer in the comments!

5. Glomming on Obscure Holidays/Seasonal Trends: Tweets that insert the brand into cultural trends, upcoming events and obscure holidays. These are invariably forced.

https://digiday.com/?p=23795
Digiday Top Stories
  • As live events disappear, experiential agencies are fighting to survive

    Experiential agencies are aiming to not only adapt planned events to be digital but working on technology to make them more immersive or working to bring personalization to consumers’ front doors.

  • With in-person shoots out of the question, advertisers turn to CGI

    As the coronavirus-related lockdowns and social distancing rules continue around the globe, in-person commercial shoots have come to a standstill.  Now advertisers are increasingly turning to production companies with computer-generated imagery, visual-effects and animation capabilities to add the finishing touches to campaigns already in progress and — in some cases — start discussions about creating […]

  • Member Exclusive
    With ads on hold, agencies face an identity crisis

    This is the third of a weekly column about the big changes and challenges facing media and marketing leaders. Be sure to join Digiday+, our membership program, to get access to this column and all Digiday articles, research and more. Like many business owners, the first reaction to the unfolding coronavirus crisis by ad agencies was […]

  • Member Exclusive
    Why this crisis will further change the job of the CMO

    For years, C-Suite executives have seen marketing as a cost center. With coronavirus, they have a test case for how businesses handle those cut costs.

  • Member Exclusive
    Digiday Research: 73% of ad buyers have clients ‘pausing’ spending

    A new survey by Digiday found that 75% of media buyers say their clients are reducing their marketing spend due to the coronavirus. In a separate question, 73% of buyers also said that clients were pausing their marketing expenditure on various channels almost entirely.