Nine passes left to attend the Digiday Publishing Summit
Brands aren’t always the funniest or most entertaining when it comes to their social media output.
But it seems there is a reason that brands keep posting nonsensical, meaningless stuff on Facebook and Twitter rather than take extra time and effort to post only relevant and interesting content: It works! People still like and engage with the random, crappy stuff that brands post.
I know. It doesn’t make sense. But here is the depressing evidence to prove it. Check out these five examples of brands posting incredibly mindless, cheesy things to their Facebook pages that resulted in thousands of likes and interactions.
1. Domino’s: This post about the sound of bacon and feta in the morning (what sound does feta make?) got 15,731 likes, 336 shares and 256 comments.
2. Snapple: This simple little post that doesn’t even involve an image got 1,372 likes and 25 comments.
3. Hershey’s: This cheesy true-or-false question post got 7,195 likes, 366 shares and 182 comments.
4. Pringles: This corny post letting you know not to worry, that Pringles’ Facebook page will still be here after you go run out to grab more Pringles got 2,798 likes, 68 shares and 71 comments. 
5. Swiffer: This unrealistic Swiffer post (who would ever use a duster as a karaoke mic?) got 3,053 likes, 170 shares and 698 comments. 
Main story image via Shutterstock
More in Marketing
‘Consumers are dying to get out of their houses’: How Cinemark’s CMO is getting people back to the movies
A look at how consumer demand looks in the movie industry and what other retailers can learn from Cinemark’s loyalty and membership programs.
Platform and agency execs recommended must-reads to unwind during busy periods
Senior execs from the likes of TikTok, Snap, OMD USA, Publicis London and more let us in on their favorite page-turners to unwind.
In Graphic Detail: AI adoption increases, but U.S. consumers are still wary
Digiday has charted the rise of generative AI, big tech’s investment into AI as well as agencies’ top use cases and consumer sentiment.