for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
As with every shiny new digital object, brands have been quick to jump on Instagram video, which was released just last month.
Spun as the Vine killer, Instagram video appears to be living up to the hype: Vine sharing plummeted 40 percent on June 20, the day that Instagram video was released, according to data from Topsy.
Instagram video’s 15-second time limit is more than double Vine’s, and its color filters give brands a bit more flexibility to get creative with their video content. Check out these five neat Instagram videos from brands.
Taco Bell
Taco Bell has two other videos up so far, but this pyrotechnic stunt video is definitely the best one. Don’t try this at home, kids.
Burberry
Burberry is always on top of digital trends, from Web apps to digital clothing tags, so it’s not surprising that it create this cool Instagram video.
Topshop
Topshop is another fashion brand that stays on top of digital. It has over 1.5 million followers on Instagram. Check out this cool stop-motion style video.
Dogfish Head Beer
Dogfish Head isn’t a stranger to doing cool things with moving images. In 2011, early to the GIF trend, the beer brand used cinemagraphs to showcase its beer-making process. This Instagram video also shows a behind-the-scenes look at beer making.
Nissan
There are now tons of car brands on Instagram, but Nissan is one of the only ones that’s gotten creative with Instagram video. Vroom, vroom.
More in Marketing
Possible Day 2: Breaking down agentic’s impact on marketing, including multicultural
Day 2’s interviews featured Molly Battin of The Home Depot, Kirk McDonald of Sundial Media Group, and Omnicom Media’s Joanna O’Connell.
Meta opens its ad ecosystem to third-party AI tools
The platform is introducing Meta ads AI connectors, as part of its broader AI push to make campaign management easier.
The promise and threat of AI, as understood through the eyes of Possible
Nielsen’s Peter Naylor, Multilocal’s Fern Potter and Crossmedia’s Kamran Asghar shared their learnings and teachings coming out of the Possible conference in Miami.