for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
In the age of social media, brands are obsessed with audience engagement. Brands want you to tweet at them, to retweet them, to comment on their Facebook pages and mention them in your blog posts. They’re just dying for feedback
People have caught on to how much brands want to hear from them, and some have taken their time to share their opinions about brands and their products in a new and creative way: funny Amazon product reviews. It’s become a new Web genre of sorts. Check out these five examples of entertaining Amazon reviews for some pretty random products.
Tuscan Whole Milk, 1 Gallon, 128 fl oz: Who knew that whole milk could inspire such creative prose, and even poetry. Check out these three creative reviews, one of which is actually a take on Edgar Allan Poe’s “The Raven” rewritten about milk. Bravo. The review below eloquently outlines how to properly savor this fine milk and its complex flavor profile.
Guardian Angel: This bizarre-looking thing is apparently some therapeutic, massage-type product. The strange, egg-like appearance wasn’t lost on the reviewer below who apparently was body-snatched halfway through the review.
Hutzler 571 Banana Slicer: The Hutzler Banana slicer makes the perfect gift for inmates and parolees who can’t be around sharp objects or own firearms. And as a bonus, one reviewer noted, it can even save your marriage.
Wheelmate Laptop Steering Wheel Desk: The reviews that poured in about this ingenious product, which creates a mini-desk surface right on your car’s steering wheel so you can multi-task while driving, naturally praised the product for giving people the opportunity to do other important things while driving — like making cocktails. The best part about the customer reviews for this one, though, wasn’t the reviews so much as the user-submitted photos of car crashes.
BIC Cristal For Her Ball Pen, 1.0mm, Black, 16ct (MSLP16-Blk): Of course women were thrilled when BIC came out with a special pack of pens just for ladies, featuring pastel colors and thinner barrels. Naturally, they took to Amazon to voice their enthusiasm for these pens made just for them.
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