In the age of social media, brands are obsessed with audience engagement. Brands want you to tweet at them, to retweet them, to comment on their Facebook pages and mention them in your blog posts. They’re just dying for feedback
People have caught on to how much brands want to hear from them, and some have taken their time to share their opinions about brands and their products in a new and creative way: funny Amazon product reviews. It’s become a new Web genre of sorts. Check out these five examples of entertaining Amazon reviews for some pretty random products.
Tuscan Whole Milk, 1 Gallon, 128 fl oz: Who knew that whole milk could inspire such creative prose, and even poetry. Check out these three creative reviews, one of which is actually a take on Edgar Allan Poe’s “The Raven” rewritten about milk. Bravo. The review below eloquently outlines how to properly savor this fine milk and its complex flavor profile.
Guardian Angel: This bizarre-looking thing is apparently some therapeutic, massage-type product. The strange, egg-like appearance wasn’t lost on the reviewer below who apparently was body-snatched halfway through the review.
Hutzler 571 Banana Slicer: The Hutzler Banana slicer makes the perfect gift for inmates and parolees who can’t be around sharp objects or own firearms. And as a bonus, one reviewer noted, it can even save your marriage.
Wheelmate Laptop Steering Wheel Desk: The reviews that poured in about this ingenious product, which creates a mini-desk surface right on your car’s steering wheel so you can multi-task while driving, naturally praised the product for giving people the opportunity to do other important things while driving — like making cocktails. The best part about the customer reviews for this one, though, wasn’t the reviews so much as the user-submitted photos of car crashes.
BIC Cristal For Her Ball Pen, 1.0mm, Black, 16ct (MSLP16-Blk): Of course women were thrilled when BIC came out with a special pack of pens just for ladies, featuring pastel colors and thinner barrels. Naturally, they took to Amazon to voice their enthusiasm for these pens made just for them.
-
How gamers’ engagement with short-form video is changing
To better understand how modern gamers are engaging with short-form video, Digiday teamed up with Gamesight to pull key points from an exclusive report on gamers’ shifting video consumption preferences.
-
Inside SAG-AFTRA’s new deal with video platform Cameo
SAG-AFTRA and Cameo, the celebrity platform that connects talent and fans, have announced a new agreement that allows members to cover brand deals through Cameo for Business (C4B). Brands will be able to access more fan-favorite professional talent through SAG-AFTRA's health and pension plans.
-
Digiday+ Research: Extreme pessimism about the end of the cookie levels off among agencies
Agencies are still feeling out who they think the winners and losers will be as the end of the third-party cookie draws near, but they're doing so with notably less pessimism than they have in the past.
-
SponsoredHow agencies’ relationships with RMNs are continuing to evolve in 2023
This article is also available in Spanish. Please use the toggle above the headline to switch languages. Visit digiday.com/es to read more content in Spanish. Sponsored by Best Buy Ads As retail media networks proliferate, agencies are increasingly identifying RMNs as valuable opportunities for their brand clients as they seek quality audience data, meaningful reporting […]
-
Jose Cuervo Tequila celebrates UFC’s 30th anniversary with Kevin Holland, Stephen “Wonderboy” Thompson ads
Mexico-based Jose Cuervo, is the first tequila brand to be a direct advertiser of the UFC with spots featuring UFC fighters Kevin Holland, a Cuervo ambassador, and Stephen "Wonderboy" Thompson.
-
Benjamin Moore is using OOH near big-box retailers to say their paint isn’t there, encouraging people shop local
The 140-year-old paint brand wants to make sure people know that it is only available at local retailers.
