At this point we all know about brand Twitter hacking that’s happened over the past two days and everyone has said their two cents, but that’s not stopping some brands from forcing the conversation to continue.
While both Burger King and Jeep have gotten their hacked accounts under control, some brands decided to try to be “funny” and insert themselves into the Twitter hacking buzz by pretending to be hacked. No one is amused.
While Digiday has been stressing high-metabolism marketing and the importance of brands staying on top of culture and finding ways to respond and participate in it in real-time, forcing it and being boring and contrived about isn’t the way to go.
Here are three examples of brands who tried to tack themselves onto the brand hacking Twitter buzz.
MTV: MTV used a dumb hashtag #MTVHACK to post pretend, cheesy hacker tweets.
MMM. THIS BURGER TASTES GOOD!!!!!!!!!! #MTVHack
— MTV (@MTV) February 19, 2013
BET: BET played along with MTV’s fake hack and similarly posted lame tweets with the same hashtag. How creative. Totally had us fooled!
We’re bringing JERSEY SHORE back!!! #MTVhack — BET (@BET) February 19, 2013
We totally Catfish-ed you guys. Thanks for playing! <3 you, @bet. ;) — MTV (@MTV) February 19, 2013
Denny’s: Denny’s took the honest approach and flat-out said they were “hacking themselves.” Way to force relevancy and humor Denny’s!
OMG we hacked ourselves because it’s the cool thing to do! yfrog.com/h2tdxup
— Denny’s (@DennysDiner) February 19, 2013
Image via Shutterstock
More in Marketing
Ad Tech Briefing: Start-ups are now table stakes for the future of ad tech
Scaled ad tech companies need to maintain relationships with startups, when the sector is experiencing ongoing disruption due to AI.
Inside Kristi Argyilan’s RMN playbook: Lessons from the ‘godmother’ of retail media
Uber’s global head of advertising Kristi Argyilan says the future of retail media hinges on real-time relevance, brand differentiation, and breaking free from a one-size-fits-all playbook.
Digiday+ Research: More than half of marketers invest in TV and streaming, with an eye on impressions and branding
The majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and branding.