15 Twitter Stats Brands Should Know

By Digiday • March 7, 2013 •

Twitter has grand ambitions as a media company. Its execs shared a number of eye-opening stats that pertain to brands. Here are the best:

400 million: tweets per day
200 million: monthly active users of the services on a 30-day basis
100 million: that figure a year ago
33,000: tweets per second in Japan during New Years
6: median number of brands users follow
95 percent: public conversations about TV shows that happen on Twitter
80 percent: users on mobile in the UK and Japan
78 percent: how much more likely mobile users are to retweet a brand
60 percent: users on mobile in the U.S.
53 percent: increase in purchase intent from users who saw a promoted tweet
50 percent: Super Bowl advertisers with hashtags in their commercials
50 percent: Americans who see, read or hear about a tweet every day
12 percent: higher the click rate for brand tweets with price in whole dollars
17 percent: higher the click rate for tweets with a question mark
1-3 percent: engagement rates on Twitter ads