
Twitter has grand ambitions as a media company. Its execs shared a number of eye-opening stats that pertain to brands. Here are the best:
- 400 million: tweets per day
- 200 million: monthly active users of the services on a 30-day basis
- 100 million: that figure a year ago
- 33,000: tweets per second in Japan during New Years
- 6: median number of brands users follow
- 95 percent: public conversations about TV shows that happen on Twitter
- 80 percent: users on mobile in the UK and Japan
- 78 percent: how much more likely mobile users are to retweet a brand
- 60 percent: users on mobile in the U.S.
- 53 percent: increase in purchase intent from users who saw a promoted tweet
- 50 percent: Super Bowl advertisers with hashtags in their commercials
- 50 percent: Americans who see, read or hear about a tweet every day
- 12 percent: higher the click rate for brand tweets with price in whole dollars
- 17 percent: higher the click rate for tweets with a question mark
- 1-3 percent: engagement rates on Twitter ads
More in Marketing

Snapchat sunsets its AR Enterprise division as it vows to give advertisers AR tools
September 29, 2023 • 3 min read •
• “We are not diminishing the importance of AR,” he said. “In fact, we are strategically reallocating resources to strengthen our endeavors in AR advertising and to elevate the fundamental AR experiences provided to Snapchat users.”

Why Activision Blizzard Media is using an Attention Measurement Scorecard to raise marketers’ confidence in gaming
September 29, 2023 • 4 min read •
• In Q4 of this year, Activision Blizzard Media is launching in beta a new measurement tool dubbed the Attention Measurement Scorecard. The goal: to raise brands’ and marketers’ confidence in in-game advertising.

With Taylor Swift’s Eras Tour movie, Cinema advertisers hope for a Q4 boost
September 29, 2023 • 4 min read •
• The concert film will likely help build on cinema advertising’s momentum after Barbenheimer.