15 Twitter Stats Brands Should Know

Twitter has grand ambitions as a media company. Its execs shared a number of eye-opening stats that pertain to brands. Here are the best:

1. 400 million: tweets per day
2. 200 million: monthly active users of the services on a 30-day basis
3. 100 million: that figure a year ago
4. 33,000: tweets per second in Japan during New Years
5. 6: median number of brands users follow
6. 95 percent: public conversations about TV shows that happen on Twitter
7. 80 percent: users on mobile in the UK and Japan
8. 78 percent: how much more likely mobile users are to retweet a brand
9. 60 percent: users on mobile in the U.S.
10. 53 percent: increase in purchase intent from users who saw a promoted tweet
11. 50 percent: Super Bowl advertisers with hashtags in their commercials
12. 50 percent: Americans who see, read or hear about a tweet every day
13. 12 percent: higher the click rate for brand tweets with price in whole dollars
14. 17 percent: higher the click rate for tweets with a question mark
15. 1-3 percent: engagement rates on Twitter ads