Tumblr is still searching for its media legs.
The blogging platform/social network has seen hockey stick-like growth in the last two years, yet it’s still having difficulty convincing brands and agencies that it’s worth their while to not only have a presence but to also pay for ads.
Here are 15 interesting stats brands should know about Tumblr.
There are currently 102 million Tumblr blogs. (Tumblr)
The total number of Tumblr posts to date is 44.6 billion. (Tumblr)
Tumblr had 29.2 million unique visitors in March 2013. (ComScore)
Tumblr had 6.6 billion pageviews per month in March 2013. (Quantcast)
The average usage days per visitor in March 2013 was 4.8. (ComScore)
Users spent 154.1 minutes on average on Tumblr (per user) in March 2013. (ComScore)
Users viewed 30.6 pages per visit on average in March 2013. (ComScore)
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17 percent of Tumblr’s U.S.-based visitors come to Tumblr via mobile devices. (Quantcast)
52 percent of Tumblr visitors are male. (ComScore)
46.5 percent of Tumblr visitors are 18-34-years-old. (ComScore)
67 percent of Tumblr users have no children. (Quantcast)
35.2 percent of Tumblr visitors have a household income greater than $100,000 (ComScore).
19 percent of Tumblr visitors are Hispanic, which is is almost two times the Internet average. (Quantcast)
18.1 percent of Tumblr visitors live in the Pacific time zone. (ComScore)
The minimum cost for a brand to buy advertising on the site’s “Radar,” where Tumblr highlights blog posts from its users and seen by everyone using the Tumblr dashboard, is $25,000. (Digiday)