Tumblr is still searching for its media legs.
The blogging platform/social network has seen hockey stick-like growth in the last two years, yet it’s still having difficulty convincing brands and agencies that it’s worth their while to not only have a presence but to also pay for ads.
Here are 15 interesting stats brands should know about Tumblr.
There are currently 102 million Tumblr blogs. (Tumblr)
The total number of Tumblr posts to date is 44.6 billion. (Tumblr)
Tumblr had 29.2 million unique visitors in March 2013. (ComScore)
Tumblr had 6.6 billion pageviews per month in March 2013. (Quantcast)
The average usage days per visitor in March 2013 was 4.8. (ComScore)
Users spent 154.1 minutes on average on Tumblr (per user) in March 2013. (ComScore)
Users viewed 30.6 pages per visit on average in March 2013. (ComScore)
17 percent of Tumblr’s U.S.-based visitors come to Tumblr via mobile devices. (Quantcast)
52 percent of Tumblr visitors are male. (ComScore)
46.5 percent of Tumblr visitors are 18-34-years-old. (ComScore)
67 percent of Tumblr users have no children. (Quantcast)
35.2 percent of Tumblr visitors have a household income greater than $100,000 (ComScore).
19 percent of Tumblr visitors are Hispanic, which is is almost two times the Internet average. (Quantcast)
18.1 percent of Tumblr visitors live in the Pacific time zone. (ComScore)
The minimum cost for a brand to buy advertising on the site’s “Radar,” where Tumblr highlights blog posts from its users and seen by everyone using the Tumblr dashboard, is $25,000. (Digiday)
More in Marketing
Advertising’s new ‘universal language’ for AI agents sparks old debates about power and openness
The long search for order in advertising’s AI future.
Walmart deepens relationship with OnePay, a one-stop finance app it helped create
Walmart-backed fintech firm OnePay this year has added features that further expand its relationship with Walmart and its customers.
How creators are becoming their own networks with Night agency’s David Huntzinger
David Huntzinger of Night says the creator economy is reaching an inflection point, as YouTube experiments with dynamic ads and brands like Blue Apron take influencer marketing in-house.