15 Stats Brands Should Know About Mobile
Mobile’s not a nice-to-have anymore. The year of mobile might be hard to pinpoint, but there’s little doubt we’re entering a post-desktop era of ubiquitous computing and media consumption.
Here are 15 stats that all brands should know about mobile.
The U.S. is at 101 percent wireless penetration. (CTIA)
1 billion smartphones will be shipped globally this year. (Gartner)
Apple beats all other phone manufacturers in customer satisfaction for smartphones. (J.D. Power and Associates)
59 percent of mobile users are as comfortable with mobile advertising as they are with TV and online ads. (InMobi)
85 percent of mobile users prefer mobile apps over the mobile Web. (Compuware)
75 percent of Americans bring their phones to the bathroom. (11 Mark)
15 percent have answered their mobile phone while having sex. (Wilson Electronics)
Mobile advertising revenue is expected to reach over $11 billion worldwide this year, up from over $9 billion last year. (Gartner)
Mobile drives 23 percent of paid-search clicks. (The Search Agency)
Americans spend an average of 158 minutes every day on their smartphones and tablets. (Flurry)
15 percent of mobile users prefer to check financial accounts on smartphones and tablets. (Quicken)
42 percent of consumers using a mobile device while in-store spend more than $1,000. (Interactive Advertising Bureau)
Mobile now accounts for 12 percent of Americans’ media consumption time, triple its share in 2009. (eMarketer)
39 percent of mobile users access social networks from their phones. (Business Insider)
Mobile commerce will account for 15 percent of total e-commerce sales this year. (eMarketer)
Image via Shutterstock
‘There are now a lot more boxes a role needs to tick’: Recruiters share how post-pandemic job expectations have changed
Employers must work a lot harder on improving internal culture and offering benefits beyond compensation if they're to win the talent war, say recruiters.
‘The holy grail of e-commerce advertising’: Why DoorDash is bolstering its advertising offerings
Online food service company DoorDash is upping its advertising offering with pay per scale features. Industry experts say it could set a new precedent in retail media.
‘Content and commerce are converging’: Kroger Precision Marketing svp Cara Pratt on evolution of retail media, new offering
More and more companies are getting into the retail media space. As competition heats up, a Kroger executive talks about the grocer's latest attempt to stay ahead of the curve.
SponsoredHow advertisers are navigating advanced TV and premium video convergence
Nicole Schumacher, vice president of product marketing, Xandr Advertisers have a number of priorities and considerations as premium video content for viewers evolves. Media types are converging as audience behaviors diverge, adding nuance and complexity to each phase of campaign workflows. It’s the age of innovation for all types of video advertising, including convergence — […]
‘I’m embracing the discomfort’: Fashion brand execs share how their office style has transformed
For some — particularly those that get personal fulfillment from their style — the return to the office is, indeed, a good reason to go all out.
Marketers are going beyond the individual and using personality to sell at Advertising Week
During day four of Advertising Week, marketers looked to go deeper with their audience by showing a softer side of the celebrities and creators they work with.