As retailers well know, purchases don’t begin and end with a customer’s single click. The buyer’s path to purchase often involves several online – and, increasingly, mobile – steps. Shoppers are visiting retailers’ web sites, sure, but they’re also researching products through search, opting into promotional emails and getting tips friends and promoted content through social media.
Shopping’s gotten complicated.
That’s why we’ve collected some interesting stats about consumer shopping behavior to shed some light on how people are really using their mobile devices. Judging from these stats, coupons aren’t so unsexy after all, and there’s never a time when you can’t shop. Check it out:
Ninety-five percent of tablet shoppers and 72 percent of smartphone shoppers who make a purchase with their device do it at home. (Nielsen)
Shoppers make less than 3 percent of their annual purchases on mobile devices. (RIS/Cognizant)
Four percent of Americans have made a mobile purchase while at a social gathering. (Google)
En route to the store, 70 percent of smartphone shoppers use a store locator to plan their shopping trip. (Nielsen)
Forty-two percent of consumers chose finding a better price online as their reason for purchasing online after shopping in a store. (RIS/Cognizant)
Forty-six percent of shoppers say they are less likely to comparison shop when using a mobile app. (comScore)
Half of shoppers say tracking services for online purchases are essential. (comScore)
Nineteen percent of consumers leave a store and look for lower prices online. (RIS/Cognizant)
Coupon apps are used by about 25 million Americans each month. (NPD)
Two out of five women have searched for a product because of an online coupon. (NRF)
Twenty percent of mobile shoppers use their tablets to comment on social media sites about their purchase. (Nielsen)
It is predicted that the number of U.S. adult smartphone users who also use mobile coupons will jump from 31 million at the end of 2012 to 40.8 million at the end of 2013. (eMarketer)
Fifty-nine percent of tablet owners use their tablets for product research and are more likely to purchase physical items (38 percent) than smartphone shoppers (24 percent). (Nielsen)
Fifteen percent of online retail sales will be made on a mobile device this year. (eMarketer)
Mobile coupons are redeemed 10 times as often as traditional coupons. (eMarketer)
Image via Flickr
-
Why a DTC jewelry company is placing its bets on organic growth via TikTok
As TikTok continues to grow in popularity, a jewelry startup is hoping to capitalize on its organic growth.
-
‘Harder to dispute’: Ebiquity CEO on why advertisers are slowing spending in the Google-Facebook duopoly
It’s deja vu all over again with this sort of rhetoric. This time, though, it's not just big brands that are apprehensive about putting more dollars into Google or Facebook. It's the smaller ones -- the ones that account for the bulk of cash spent on those ads.
-
Member ExclusiveMarketing Briefing: With pressure mounting on Q4, some marketers are planning to roll out holiday sales early
Marketers are rolling out holiday marketing and sales early as economic uncertainty persists and pressure builds for the fourth quarter.
-
Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
Matthew Tilley, executive director, marketing, Vericast With the holidays right around the corner, the economy may force some consumers to adjust their plans and stretch their dollars even further. While some shoppers may rein in their spending, others will still go all out despite a cloudy economic outlook. Given the current economic climate, consumers are […]
-
Member ExclusiveDigiday+ Research: Who will gain and who will lose when (if?) the third-party cookie goes away?
There is endless speculation about what the world without third-party cookies will look like -- or even if it will ever come to be. Digiday asked publishers, agencies and brands about who they think will gain and who they think will lose following the death of the third-party cookie.
-
Why a sports betting company will brand the new train line to MetLife Stadium
As part of this effort, a variety of print and digital assets have been developed, as well as the official rebranding of all of the NJ Transit system's signage and advertising to accommodate the new rail line. A clear understanding of the financial agreement was not provided.
