15 Surprising Stats About Online and Mobile Retail
As retailers well know, purchases don’t begin and end with a customer’s single click. The buyer’s path to purchase often involves several online – and, increasingly, mobile – steps. Shoppers are visiting retailers’ web sites, sure, but they’re also researching products through search, opting into promotional emails and getting tips friends and promoted content through social media.
Shopping’s gotten complicated.
That’s why we’ve collected some interesting stats about consumer shopping behavior to shed some light on how people are really using their mobile devices. Judging from these stats, coupons aren’t so unsexy after all, and there’s never a time when you can’t shop. Check it out:
Ninety-five percent of tablet shoppers and 72 percent of smartphone shoppers who make a purchase with their device do it at home. (Nielsen)
Shoppers make less than 3 percent of their annual purchases on mobile devices. (RIS/Cognizant)
Four percent of Americans have made a mobile purchase while at a social gathering. (Google)
En route to the store, 70 percent of smartphone shoppers use a store locator to plan their shopping trip. (Nielsen)
Forty-two percent of consumers chose finding a better price online as their reason for purchasing online after shopping in a store. (RIS/Cognizant)
Forty-six percent of shoppers say they are less likely to comparison shop when using a mobile app. (comScore)
Half of shoppers say tracking services for online purchases are essential. (comScore)
Nineteen percent of consumers leave a store and look for lower prices online. (RIS/Cognizant)
Coupon apps are used by about 25 million Americans each month. (NPD)
Two out of five women have searched for a product because of an online coupon. (NRF)
Twenty percent of mobile shoppers use their tablets to comment on social media sites about their purchase. (Nielsen)
It is predicted that the number of U.S. adult smartphone users who also use mobile coupons will jump from 31 million at the end of 2012 to 40.8 million at the end of 2013. (eMarketer)
Fifty-nine percent of tablet owners use their tablets for product research and are more likely to purchase physical items (38 percent) than smartphone shoppers (24 percent). (Nielsen)
Fifteen percent of online retail sales will be made on a mobile device this year. (eMarketer)
Mobile coupons are redeemed 10 times as often as traditional coupons. (eMarketer)
Image via Flickr
‘More dollars to experiential’: Why Walmart is still using experiential marketing to pitch Walmart+ — even during coronavirus crisis
The company is working with influencers and media partners to bring some of the missed “special moments” that had been canceled throughout 2020 to life.
Member Exclusive‘Don’t have the luxury of doing good’: The age of dissonance continues at this year’s ANAs — and beyond
When there’s an on-going global pandemic that’s crippling whole brand categories, it was hard to hear the CMOs speaking at the ANAs.
Twitch emerges as rising platform for beauty brands
Twitch’s over 17.5 million daily active users are gaining growing attention from companies well beyond the traditional gaming world.
SponsoredPublishers must strengthen their relationships with brands and customers
Zara Erismann, MD Publisher EU, LiveRamp In today’s market of tightening data regulations — and with the end of third-party cookies now around the corner — it is critical that publishers focus on optimizing their data strategies to ensure and strengthen close relationships with their audience. In a recent report, The State of Publishing: Monetizing […]
‘Show we’re listening’: Why agencies are lending office furniture, offering WiFi stipends to employees as new pandemic-era perks
With a hybrid reality in the offing, rethinking perks to include ways to make working from home better for employees has become a focus for leaders.
‘Shopping patterns will feel longer and flatter’: Gap’s CMO on preparing for holiday campaigns
Mary Alderete on the upended marketing calendar and Gap’s plans to lean into the extended holiday season this year.