Most brands have yet to hop on the bandwagon when it comes to utilizing responsive design on their sites. But Digiday found 10 brands — some major, others not as well known — whose sites are employing responsive design, allowing customers to easily access their content on a range of devices. Those who have yet to embrace this format should learn from those below — or else risk losing out on potential sales. Load the site on a smartphone or tablet, or drag the lower right hand corner of the browser, for maximum benefit.
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Member ExclusiveCase Study: How Zero Code is building organic connections with the gaming audience
As video games move toward the center of culture and the gaming audience continues to widen, marketers have adapted on the fly.
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How a viral TikTok gave Covergirl a ‘whole new angle’ to pitch a classic product and way to work with influencers
For Covergirl, going viral on TikTok nearly sold out the company’s Simply Ageless 3-in-1 Foundation online and in-store and gave marketers behind the brand a new way to market the product.
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‘Working from roam’: Brits embrace office-place diaspora, logging on from gardens, pubs, gyms — and from abroad
It's 100 days since the WFH mandate was lifted in the U.K. and Brits have embraced their newfound flexible working with relish.
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SponsoredHow cloud technologies are helping media companies unlock the value of data collaboration
Bill Stratton, global head of media, entertainment and advertising vertical, Snowflake Many of today’s media businesses and advertisers are redefining their business models in response to shifts in consumer behavior and the availability of new technologies. For instance, over the past few years, content creators such as Disney, NBCUniversal and HBO have begun selling their […]
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Why a leading Twitch streamer is founding her own talent management and brand consulting firm
In addition to protecting creators’ wellbeing by diversifying RTS’s revenue streams, Anys hopes to use her company to create more opportunities for female streamers and other creators in marginalized groups.
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Ad execs dismayed, but not surprised, by tactics Google allegedly used to control digital ad dollars
Update: An earlier version of this article stated that there were 10 states in the U.S. involved in an antitrust lawsuit against Google, whereas its actually 14 as more were added. We have therefore amended the article to reflect this. If advertisers and publishers are rattled by the latest allegations against Google then they’re not […]
