Agencies may spend most of their time sprucing up their clients’ Instagram feeds, but several of them spend a considerable amount of time adding a good dash of creativity to their own accounts. Here’s a roundup of 10 of them.
Huge’s creative department treats its Instagram account as a playground, with the creatives spotlighting things they think are cool and tasteful, in and around Huge. The account has an impressive audience, with over 19,300 followers.
Goodby Silverstein & Partners
EARLy Monday morning coffee with Earl #dogsofGSP A photo posted by goodby_silverstein (@goodby_silverstein) on
Goodby Silverstein & Partners averages three to four posts a week, and everyone at the agency can submit photos. The agency has close to 3,000 followers, mostly current, former and aspiring employees.
The GS&P Instagram account is meant to convey the fun employees have, said Leslie Bee, GS&P’s director of communications. “We use our feed to celebrate the people, dogs and events happening at the agency and in and around San Francisco.”
180la’s Instagram account is overseen by its public relations department, but like Huge, posting responsibilities rotate among agency staff. Posts include sunsets, palm trees and even kitchen art. Most of the account’s 1,100-plus followers are potential talent, a lot of whom tag the agency in their photos that end up being links to their portfolio sites. A tip for those who want to land a job at the agency: The agency actually reviews those submissions.
Havas Worldwide Chicago
Tonight’s the night. @nopattern and @jasonmpeterson takeover @chicagobulls for Game 1 of the @nba playoffs. #SeeRed A photo posted by Havas Worldwide Chicago (@havaschi) on
To engage with its 3,800 followers, Havas Chicago pushes out three to four Instagram posts a week, a mix of agency culture such as dogs, shots of the office and of the city. The feed is run by Danny Mota, a content creator on the agency’s creative team who has 57,000 followers of his own.
“Instagram differs from our other channels such as Facebook and Twitter because it’s much more highly crafted and designed to ensure the quality bar for our agency — especially given our Instagram cred with Jason as CCO, as well as many of our other content creators, who are also photographers and have huge social media followings in their own right,” said Mota.
Grey kickstarted its Instagram account this April and now counts more than 1,800 followers. Each week, one person from the New York office takes over its Instagram feed, and the posts tend to cover everything from music and cultural events to art, architecture, food and even hidden neighborhood spots. But there’s a catch — everything has to be gray. Employees are encouraged to play around with contrast and focus and use editing tools.
Share your run-ins with Keith’s memoirs or share these images by using the hashtag #AnyWednesday. #truth #inspiration #DDB #DDBWorldwide #advertising #influence #creativity #quote A photo posted by ddbworldwide (@ddbworldwide) on
DDB Worldwide’s Instagram account is truly worldwide, as employees from around the world are encouraged to contribute to it. The feed promotes news from its global offices while highlighting the history and philosophy of DDB. Every Wednesday, the agency posts an excerpt from chairman emeritus Keith Reinhard’s “Any Wednesday” memoir. The tone is “friendly and straightforward because we’re confident in the legacy we’ve built as an agency and how that manifests in the work we present,” said Amir Kassaei, chief creative officer of DDB Worldwide.
Omelet’s account tries to reflect its culture and people. Primarily run by Sarah Ceglarski, Omelet’s senior director of marketing, and Devin Desjarlais, Omelet’s director of communications, it is updated about four times a week. “Our Instagram account is really an unvarnished peek at what goes on inside the agency through the lens of the folks that work here,” said Ceglarski. “We’re weird, we’re silly and most of all, we really like working with each other. That’s all captured within these little visual slices of Omelet life.”
Russia is a country of contradictions. We invite you to see some behavioral insights from the point of view of shopper marketer. #disruptagram #integer A video posted by TBWA WORLDWIDE (@tbwa) on
Each of TBWA Worldwide’s agencies has its own accounts, but the broader TBWA worldwide account is driven by a strategy the agency likes to call “Disruptagram,” a nod to TBWA’s trademarked Disruption methodology. Each week, the global account is turned over to one of the 300-plus network offices to give each a chance to showcase its people, space and agency culture to the account’s 18,500 followers.
“It’s also a great way to spur creativity, encouraging each office to outdo the one before it and to connect us as a network,” said Jenna Hollmeyer, U.S. PR manager for TBWA Worldwide.
Y&R’s account is run by Sulaiman Beg, director of digital and social communications, who posts things whenever he is inspired by them, to give it a human touch. Y&R’s motto is “Resist the Usual,” so Beg also stays away from using hashtags like #tbt. He admits to doing the occasional PR push but tries to keep things irreverent. “I know it’s a brand account, but I don’t want it to feel like one,” said Beg.
The Martin Agency
The Martin Agency feeds its 2,200 Instagram followers with everything from random happenings around the agency offices to throwback ads to puppy pics. The agency has also started a tattoo series with the hashtag #martintattuesday, where it features employees’ tattoos and the stories behind them. The agency also tags its posts with #martindoes and encourages employees to do the same.
“It gives a glimpse into where we are and what we’re up to,” said Jordan McConnel, brand editorial manager at The Martin Agency. “We want people to be proud to work here and recruits to be excited about the prospect as well.”
Fireball taps into streaming, Instagram to reach Gen Z of drinking age
To drive reach and awareness with Gen Z, spirits brand Fireball last month increased its digital video output on Instagram and streaming sites like ESPN, Peacock and Hulu with 15-20 second ads. It is the cinnamon whiskey’s first creative campaign to market to Gen Z, as many are now of legal drinking age. (The demographic […]
Why regulators are still at odds over ad tech data privacy standards
The problem with attempts to bring order to online advertising’s data industrial complex is how loosely written the rules are.
Member ExclusiveDigiday+ Research: Amazon holds untapped marketing potential for brands, agencies
Digiday's survey revealed a huge difference between how brands and agencies are spending on Amazon and other retail marketing sites compared with how confident they are that those channels drive marketing success.
SponsoredHow marketers are tailoring data-driven creative to engage audiences on CTV
Gabriela Maestre, vice president of creative solutions, Tremor International As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Advances in […]
How brands like Pepsi and American Eagle are investing in original sound marketing on TikTok
Pepsi announced a partnership with singer and actress Chlöe Bailey on Tuesday to release a new version of the song “Footloose,” encouraging TikTok users to join a dance challenge using the sound.
Evil Geniuses is using its DEI-friendly profile to win business from brand partners like Bud Light, HP and others
Evil Geniuses’ DEI-focused branding allows it to serve as a more palatable alternative to esports organizations embroiled in controversy.