The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
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‘A daily, hourly fight’: Digital ad fraud is worse than ever
January 9, 2019 • 4 min read -
Salon tacks back to subscriptions in an effort to revive revenue
December 24, 2018 • 4 min read -
French broadcasters team up to reduce fraud across VOD inventory
December 20, 2018 • 4 min read -
Post Scripps acquisition, Discovery has returned to programmatic guaranteed ad sales
December 18, 2018 • 3 min read -
‘Variable fees’ complicate programmatic transparency push
December 13, 2018 • 4 min read -
Hulu turns on private marketplace as ad buyers see a recent abundance of supply
December 11, 2018 • 5 min read -
Insider’s Jana Meron: Ads.txt help track money in the supply chain better
December 10, 2018 • 3 min read -
As programmatic ad revenue grows, publishers adapt sales team structures
December 4, 2018 • 5 min read -
The Washington Post scrapped many programmatic tools to comply with GDPR
November 16, 2018 • 3 min read -
‘We almost need someone to get in trouble over GDPR’: Overheard at Digiday’s Programmatic Media Summit
November 15, 2018 • 3 min read -
Top UK publishers have a new alliance to compete with the duopoly
November 14, 2018 • 4 min read -
Tinder preps programmatic ad partnership with Google
October 29, 2018 • 3 min read