Marketing on TikTok

‘We don’t post much organic content’: Pepsi sees TikTok as a pay-to-play platform

‘The momentum is there’: In 2021, marketers are starting to see TikTok as a staple of the social budget

Retailers are pushing their employees to become TikTok influencers

‘Great position to steal share’: As use-it-or-lose-it ad spending picks up, TikTok emerges as an unlikely beneficiary

‘No one is rushing to commit Q4 budgets’: With its future in the U.S. increasingly uncertain, media buyers are holding back spending on TikTok

‘There’s been no emails or interest’: As the drama over TikTok intensifies, advertiser interest cools

TikTok’s self-service platform launch is perfectly timed to kick Facebook while it’s down

‘Easier for brands to engage with the platform’: Inside TikTok’s revamped pitch to advertisers

‘A shift towards maturity’: Why TikTok is investing $15m in short-form educational content in Europe

How TikTok is taking lessons from the record industry in building a media business