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Life Beyond the Cookie
Gaming & Esports
Managing Through Crisis
The Confessions
WTF Series
Instagram will shut down its affiliate commerce program on Aug. 31
Media
Marketing
Future of TV
Life Beyond the Cookie
Gaming & Esports
Managing Through Crisis
The Confessions
WTF Series
Marketing on TikTok
Marketing on TikTok
DTC hydration brand Buoy leans on influencers’ authenticity to reach people living with chronic illness
August 3, 2022
| By
Julian Cannon
Marketing on TikTok
After organic success on TikTok, more DTC brands are diversifying their budgets
August 1, 2022
| By
Marty Swant
Sponsored
Consumers expect brands to be authentic in their DE&I commitments
| By
Amazon Ads
Google
Why KFC worked with Google to create a marketing strategy for its app
July 27, 2022
| By
Julian Cannon
Marketing on TikTok
How an Irish drone delivery service is leveraging its TikTok virality
July 21, 2022
| By
Kimeko McCoy
Beyond Ads
Why gut health soda brand Poppi aims to ‘saturate’ New York City with OOH ads as it targets Gen Z, millennials
July 5, 2022
| By
Julian Cannon
Marketing on TikTok
‘It’s a whole new code to crack’: Inside Studs’ beefed-up TikTok strategy
June 8, 2022
| By
Kimeko McCoy
Marketing on TikTok
‘Highest conversions’: Why direct-to-consumer period care brand Viv is looking to TikTok to build community, boost brand awareness
June 6, 2022
| By
Julian Cannon
Marketing on TikTok
‘TikTok is one of the places where culture is created’: As TikTok popularity swells, Silk looks to tap growth
June 6, 2022
| By
Kimeko McCoy
Marketing on TikTok
‘Our plan is to spend a lot more’: Inside online baby registry Babylist’s TikTok strategy
April 15, 2022
| By
Kimeko McCoy
Marketing on TikTok
‘Shopping reinvented’: L’Oréal eyes impulse sales on TikTok
April 6, 2022
| By
Seb Joseph
Marketing on TikTok
‘Out of the innovation bucket’: TikTok’s share of dollars grows the further it goes down the marketing funnel
April 4, 2022
| By
Seb Joseph
Marketing on TikTok
Why Hollister is taking a long-term partnership approach to its influencer marketing on TikTok
March 14, 2022
| By
Kristina Monllos
Marketing on TikTok
How Abercrombie & Fitch is using TikTok to reintroduce the brand and ‘reflect back who our consumer is today’
February 24, 2022
| By
Kristina Monllos
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