Marketing on TikTok

Marketing on TikTok

Marketing on TikTok

How 2021 taught Gallery Media to quickly adapt its TikTok playbook

by Kayleigh Barber
Marketing on TikTok

‘A perfect fit for us’: How a DTC wedding ring brand is testing shopping on TikTok

by Kimeko McCoy
Marketing on TikTok

The niche effect: How non-traditional brands are connecting with avid fans on TikTok

by Kimeko McCoy
Sponsored

How advertisers are shifting mindsets to succeed amid iOS 15 and other identity challenges

Sponsored by Stirista
Marketing on TikTok

How a viral TikTok gave Covergirl a ‘whole new angle’ to pitch a classic product and way to work with influencers

by Kristina Monllos
Marketing on TikTok

TikTok creators with mid-level reach may be the most effective for brand partnerships

by Michael Bürgi
Marketing on TikTok

‘Now we work with thousands’: How getting on TikTok transformed this drink brand’s influencer strategy

by Kimeko McCoy
Marketing on TikTok

TikTok’s latest good news: its ads are sticky and effective, and rich people spend a lot of time there

by Michael Bürgi
Marketing on TikTok

‘Everything will be home-centric’: How Walmart is using interior design to tap into TikTok’s Gen Z audience

by Kimeko McCoy
Marketing on TikTok

How TikTok creators and brands have virtually collaborated amid the pandemic

by Kristina Monllos
Marketing on TikTok

‘A few more strategic decisions’: What it’ll take for TikTok’s ad offerings to get advertiser buy in

by Kimeko McCoy
Marketing on TikTok

‘Going viral is not a strategy’: How Hotwire is leveraging online video and TikTok to reach its younger audience

by Kimeko McCoy
Marketing on TikTok

Why Gallery Media is writing songs for brands on TikTok and Instagram

by Kayleigh Barber
Member Exclusive

Digiday Research: TikTok has already surpassed Snapchat in the eyes of brands and agencies

by Max Willens
Marketing on TikTok

‘Going through the whole marketing funnel’: Why L’Oréal is turning to TikTok for commerce boost

by Seb Joseph

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