Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
The DOJ makes closing arguments in Google Search antitrust trial
Trial participants will rest their case over the next two days, marking a key date in Google’s tussles with governments.
14 hours ago • 3 min read
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How Nuuly plans to retain customer subscriptions, data after its first growth spurt
April 30, 2024 • 4 min read -
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How brands are using gaming personas to reach players effectively
3 hours ago • 4 min read -
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Amazon, Apple, Oracle rumored to be potential TikTok buyers if ByteDance is forced to sell
April 29, 2024 • 6 min read -
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While Biden signs the TikTok bill, marketers still aren’t panicking
April 25, 2024 • 5 min read -
Inside X’s latest, desperate attempt to beguile advertisers
April 22, 2024 • 6 min read -
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Meta advertisers are adrift in adversity as bug-filled problems persist
April 15, 2024 • 6 min read -
Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist
April 12, 2024 • 4 min read -
Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case
April 10, 2024 • 5 min read