Marketing on TikTok

‘TikTok is changing small brands’ lives’: How a startup drink brand is using the social platform, after going viral on it

How small businesses are using TikTok to build brand awareness and boost sales

TikTok creates a measurement training program for media agencies, Horizon Media, GroupM and VaynerX sign up

How Duolingo is using its ‘unhinged content’ with Duo the Owl to make people laugh on TikTok

‘The pandemic fueled our growth’: Profitable since 2020, creator agency Fanbytes plots global expansion

‘Looking to grow with it’: How TikTok is becoming a staple in Dr. Squatch’s social spend

‘A perfect fit for us’: How a DTC wedding ring brand is testing shopping on TikTok

The niche effect: How non-traditional brands are connecting with avid fans on TikTok

How a viral TikTok gave Covergirl a ‘whole new angle’ to pitch a classic product and way to work with influencers

TikTok creators with mid-level reach may be the most effective for brand partnerships

‘Now we work with thousands’: How getting on TikTok transformed this drink brand’s influencer strategy

TikTok’s latest good news: its ads are sticky and effective, and rich people spend a lot of time there

‘Everything will be home-centric’: How Walmart is using interior design to tap into TikTok’s Gen Z audience