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Life Beyond the Cookie
Gaming & Esports
Managing Through Crisis
The Confessions
WTF Series

‘Hit a wall’: Why TV advertising’s measurement currency change won’t happen in this year’s upfront cycle

Media
Marketing
Future of TV

Life Beyond the Cookie
Gaming & Esports
Managing Through Crisis
The Confessions
WTF Series

Marketing on TikTok

Marketing on TikTok

Marketing on TikTok

‘Our plan is to spend a lot more’: Inside online baby registry Babylist’s TikTok strategy

April 15, 2022 | By Kimeko McCoy
Marketing on TikTok

‘Shopping reinvented’: L’Oréal eyes impulse sales on TikTok

April 6, 2022 | By Seb Joseph
Marketing on TikTok

‘Out of the innovation bucket’: TikTok’s share of dollars grows the further it goes down the marketing funnel

April 4, 2022 | By Seb Joseph
Sponsored

How marketers and retailers are unlocking the true value of retail media

By Xandr
Marketing on TikTok

Why Hollister is taking a long-term partnership approach to its influencer marketing on TikTok

March 14, 2022 | By Kristina Monllos
Marketing on TikTok

How Abercrombie & Fitch is using TikTok to reintroduce the brand and ‘reflect back who our consumer is today’

February 24, 2022 | By Kristina Monllos
Marketing on TikTok

‘TikTok is where we see UGC work really hard for us’: Why Bush’s next ad will be creator-made

February 3, 2022 | By Kristina Monllos
Marketing on TikTok

Why a plant-based food company started the first TikTok scavenger hunt featuring Gronk just in time for the Super Bowl

January 28, 2022 | By Michael Bürgi
Marketing on TikTok

‘TikTok is changing small brands’ lives’: How a startup drink brand is using the social platform, after going viral on it

January 19, 2022 | By Kimeko McCoy
Marketing on TikTok

How small businesses are using TikTok to build brand awareness and boost sales

January 13, 2022 | By Kristina Monllos
Marketing on TikTok

TikTok creates a measurement training program for media agencies, Horizon Media, GroupM and VaynerX sign up

December 14, 2021 | By Michael Bürgi
Marketing on TikTok

How Duolingo is using its ‘unhinged content’ with Duo the Owl to make people laugh on TikTok

December 13, 2021 | By Kimeko McCoy
Brands in Culture

‘The pandemic fueled our growth’: Profitable since 2020, creator agency Fanbytes plots global expansion

December 7, 2021 | By Seb Joseph
Marketing on TikTok

‘Looking to grow with it’: How TikTok is becoming a staple in Dr. Squatch’s social spend

November 29, 2021 | By Kimeko McCoy
Marketing on TikTok

How 2021 taught Gallery Media to quickly adapt its TikTok playbook

November 23, 2021 | By Kayleigh Barber

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