Marketing on TikTok

Marketing on TikTok

Marketing on TikTok

‘Great position to steal share’: As use-it-or-lose-it ad spending picks up, TikTok emerges as an unlikely beneficiary

by Seb Joseph
Member Exclusive

‘Can’t really be ignored’: Marketers and media buyers are finally taking the on-going TikTok saga seriously

by Kristina Monllos
Marketing on TikTok

‘No one is rushing to commit Q4 budgets’: With its future in the U.S. increasingly uncertain, media buyers are holding back spending on TikTok

by Kristina Monllos
Sponsored

Publishers must strengthen their relationships with brands and customers

Sponsored by LiveRamp
Marketing on TikTok

‘There’s been no emails or interest’: As the drama over TikTok intensifies, advertiser interest cools

by Seb Joseph
Member Exclusive

For advertisers, the biggest concern about TikTok isn’t the ownership — it’s the audience

by Lara O'Reilly
Marketing on TikTok

TikTok’s self-service platform launch is perfectly timed to kick Facebook while it’s down

by Lara O'Reilly
Member Exclusive

‘Allow the creators to create’: EOS hands influencers the wheel to drive effectiveness of its TikTok campaigns

by Kayleigh Barber
Marketing on TikTok

‘Easier for brands to engage with the platform’: Inside TikTok’s revamped pitch to advertisers

by Seb Joseph
Marketing on TikTok

‘A shift towards maturity’: Why TikTok is investing $15m in short-form educational content in Europe

by Seb Joseph
Marketing on TikTok

How TikTok is taking lessons from the record industry in building a media business

by Seb Joseph
Marketing on TikTok

Why TikTok stars are pivoting to gaming

by James Wellemeyer
Marketing on TikTok

From Takeovers to Topview ads, what it costs to advertise on TikTok

by Seb Joseph
Marketing on TikTok

How TikTok ranks ads

by Lara O'Reilly
Marketing on TikTok

TikTok is coming after Snapchat with a new augmented reality ad format

by Lara O'Reilly