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Future of TV
‘It took the heat out of people’s situations’: Agencies provide mental health support for employees’ kids
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Media
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Future of TV
Marketing on TikTok
Marketing on TikTok
‘The momentum is there’: In 2021, marketers are starting to see TikTok as a staple of the social budget
by
Kristina Monllos
Marketing on TikTok
Retailers are pushing their employees to become TikTok influencers
by
Michael Waters
Marketing on TikTok
‘Great position to steal share’: As use-it-or-lose-it ad spending picks up, TikTok emerges as an unlikely beneficiary
by
Seb Joseph
Sponsored
People-based identifiers are driving personalized customer experiences
by
LiveRamp
Member Exclusive
‘Can’t really be ignored’: Marketers and media buyers are finally taking the on-going TikTok saga seriously
by
Kristina Monllos
Marketing on TikTok
‘No one is rushing to commit Q4 budgets’: With its future in the U.S. increasingly uncertain, media buyers are holding back spending on TikTok
by
Kristina Monllos
Marketing on TikTok
‘There’s been no emails or interest’: As the drama over TikTok intensifies, advertiser interest cools
by
Seb Joseph
Member Exclusive
For advertisers, the biggest concern about TikTok isn’t the ownership — it’s the audience
by
Lara O'Reilly
Marketing on TikTok
TikTok’s self-service platform launch is perfectly timed to kick Facebook while it’s down
by
Lara O'Reilly
Member Exclusive
‘Allow the creators to create’: EOS hands influencers the wheel to drive effectiveness of its TikTok campaigns
by
Kayleigh Barber
Marketing on TikTok
‘Easier for brands to engage with the platform’: Inside TikTok’s revamped pitch to advertisers
by
Seb Joseph
Marketing on TikTok
‘A shift towards maturity’: Why TikTok is investing $15m in short-form educational content in Europe
by
Seb Joseph
Marketing on TikTok
How TikTok is taking lessons from the record industry in building a media business
by
Seb Joseph
Marketing on TikTok
Why TikTok stars are pivoting to gaming
by
James Wellemeyer
Marketing on TikTok
From Takeovers to Topview ads, what it costs to advertise on TikTok
by
Seb Joseph
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