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Media
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Future of TV
A gaming influencer is launching a cannabis brand. Here’s how (and why) he’s converging the two worlds
Duopoly
Video Anywhere
Brands in Culture
The Confessions
Media
Marketing
Future of TV
Marketing on TikTok
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Marketing on TikTok
‘Now we work with thousands’: How getting on TikTok transformed this drink brand’s influencer strategy
by
Kimeko McCoy
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Marketing on TikTok
TikTok’s latest good news: its ads are sticky and effective, and rich people spend a lot of time there
by
Michael Bürgi
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Marketing on TikTok
‘Everything will be home-centric’: How Walmart is using interior design to tap into TikTok’s Gen Z audience
by
Kimeko McCoy
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Sponsored
How publishers can future-proof their contextual advertising strategy
by
Video Intelligence
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Marketing on TikTok
How TikTok creators and brands have virtually collaborated amid the pandemic
by
Kristina Monllos
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Marketing on TikTok
‘A few more strategic decisions’: What it’ll take for TikTok’s ad offerings to get advertiser buy in
by
Kimeko McCoy
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Marketing on TikTok
‘Going viral is not a strategy’: How Hotwire is leveraging online video and TikTok to reach its younger audience
by
Kimeko McCoy
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Marketing on TikTok
Why Gallery Media is writing songs for brands on TikTok and Instagram
by
Kayleigh Barber
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Member Exclusive
Digiday Research: TikTok has already surpassed Snapchat in the eyes of brands and agencies
by
Max Willens
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Marketing on TikTok
‘Going through the whole marketing funnel’: Why L’Oréal is turning to TikTok for commerce boost
by
Seb Joseph
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Member Exclusive
Case Study: How a content creation company set out to become ‘the BuzzFeed of TikTok’
by
Sara Jerde
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Marketing on TikTok
As TikTok becomes pay-to-play, marketers remain bullish on organic strategy
by
Kimeko McCoy
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Marketing on TikTok
‘We don’t post much organic content’: Pepsi sees TikTok as a pay-to-play platform
by
Seb Joseph
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Marketing on TikTok
TikTok’s Khartoon Weiss wants brands to stop overthinking their platform strategy
by
Tim Peterson
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Marketing on TikTok
‘The momentum is there’: In 2021, marketers are starting to see TikTok as a staple of the social budget
by
Kristina Monllos
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