Marketing on TikTok

Marketing on TikTok

Marketing on TikTok

Why Gallery Media is writing songs for brands on TikTok and Instagram

by Kayleigh Barber
Member Exclusive

Digiday Research: TikTok has already surpassed Snapchat in the eyes of brands and agencies

by Max Willens
Marketing on TikTok

‘Going through the whole marketing funnel’: Why L’Oréal is turning to TikTok for commerce boost

by Seb Joseph
Sponsored

How the ad industry can use its borrowed time to future-proof first-party data solutions

by Eyeota
Member Exclusive

Case Study: How a content creation company set out to become ‘the BuzzFeed of TikTok’

by Sara Jerde
Marketing on TikTok

As TikTok becomes pay-to-play, marketers remain bullish on organic strategy

by Kimeko McCoy
Marketing on TikTok

‘We don’t post much organic content’: Pepsi sees TikTok as a pay-to-play platform

by Seb Joseph
Marketing on TikTok

TikTok’s Khartoon Weiss wants brands to stop overthinking their platform strategy

by Tim Peterson
Marketing on TikTok

‘The momentum is there’: In 2021, marketers are starting to see TikTok as a staple of the social budget

by Kristina Monllos
Marketing on TikTok

Retailers are pushing their employees to become TikTok influencers

by Michael Waters
Marketing on TikTok

‘Great position to steal share’: As use-it-or-lose-it ad spending picks up, TikTok emerges as an unlikely beneficiary

by Seb Joseph
Member Exclusive

‘Can’t really be ignored’: Marketers and media buyers are finally taking the on-going TikTok saga seriously

by Kristina Monllos
Marketing on TikTok

‘No one is rushing to commit Q4 budgets’: With its future in the U.S. increasingly uncertain, media buyers are holding back spending on TikTok

by Kristina Monllos
Marketing on TikTok

‘There’s been no emails or interest’: As the drama over TikTok intensifies, advertiser interest cools

by Seb Joseph
Marketing on TikTok

TikTok’s self-service platform launch is perfectly timed to kick Facebook while it’s down

by Lara O'Reilly

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