Marketing on Snapchat

Marketing on Snapchat

Brands are eyeing Snapchat as the easiest way to reach young customers. But questions of measurement nag.

Marketing on Snapchat

‘We’re netting out with higher revenue’: Publishers reaping the benefits of Snapchat’s strong second half

by Max Willens
Marketing on Snapchat

Snapchat is pitching high-frequency, high-reach ‘Platform Burst’ ad campaigns

by Seb Joseph
Marketing on Snapchat

Snap is exploring bringing ads to Minis

by Lara O'Reilly
Sponsored

How the ad industry can use its borrowed time to future-proof first-party data solutions

by Eyeota
Marketing on Snapchat

‘Once we get on plans, we stay there’: How Snapchat is pitching commercials in the U.K.

by Seb Joseph
Marketing on Snapchat

Direct-response advertisers report some early success with Snapchat’s dynamic ads

by Deanna Ting
Marketing on Snapchat

Snapchat AR creators to marketers: ‘Keep it simple’

by Deanna Ting
Member Exclusive

Pitch deck: How Snapchat is pitching its ad offering to European agencies

by Seb Joseph
Marketing on Snapchat

Snapchat’s targeting direct-response advertisers with new dynamic ads product

by Deanna Ting
Marketing on Snapchat

Snapchat is becoming an outlet for video ad budgets

by Seb Joseph
Marketing on Snapchat

With opt-in ads, Snap Games is intriguing Snapchat users and advertisers

by Kerry Flynn
Marketing on Snapchat

Ahead of ‘shop’ button for publishers, Snapchat launches in-app stores for Snap influencers

by Kerry Flynn
Marketing on Snapchat

‘He understands the platform’: Snap’s first chief marketing officer has a track record for success on Snapchat

by Kerry Flynn
Marketing on Snapchat

Snapchat is quietly cracking down on unsanctioned sponsored content

by Kerry Flynn
Marketing on Snapchat

Cheatsheet: Snapchat adds 4M daily users, reaches 75% of 13- to 34-year-olds in US

by Kerry Flynn

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