Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Research Briefing: Publishers’ revenue sources are top of mind at Digiday Publishing Summit
March 28, 2024 • 6 min read -
Digiday+ Research deep dive: TikTok is getting even more marketing spend from brands and retailers
March 22, 2024 • 4 min read -
The Rundown: Everything you need to know about Reddit as the platform goes public
March 21, 2024 • 9 min read -
Research Briefing: Agencies prepare to shift platform spending if TikTok ban passes
March 21, 2024 • 5 min read -
How LinkedIn has quietly become the talk of the content creator community
March 20, 2024 • 5 min read -
Media Buying Briefing: Influencer agencies prep worst-case scenarios if TikTok gets banned
March 18, 2024 • 6 min read -
While advertisers are playing it cool, they’re hesitant to unleash their budgets on TikTok
March 18, 2024 • 6 min read -
Research Briefing: Facebook loses favor with publishers, brands and agencies
March 14, 2024 • 5 min read -
TikTok’s potential U.S. ban stirs marketers, spurs contingency planning
March 13, 2024 • 6 min read -
Why marketers are not deterred by TikTok’s uncertain future
March 11, 2024 • 5 min read -
Digiday+ Research deep dive: Agencies heavily favor Instagram over Facebook for their clients
March 8, 2024 • 4 min read