Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
Media Buying Briefing: Agencies debate biggest questions over TikTok’s future
While TikTok’s future in the U.S. hanging in the balance, agencies are already adjusting social media plans and preparing contingencies with clients and influencers – despite not hearing a lot from TikTok directly at this time.
6 hours ago • 8 min read
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The DOJ makes closing arguments in Google Search antitrust trial
May 2, 2024 • 3 min read -
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How Nuuly plans to retain customer subscriptions, data after its first growth spurt
April 30, 2024 • 4 min read -
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Amazon, Apple, Oracle rumored to be potential TikTok buyers if ByteDance is forced to sell
April 29, 2024 • 6 min read -
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While Biden signs the TikTok bill, marketers still aren’t panicking
April 25, 2024 • 5 min read -
Inside X’s latest, desperate attempt to beguile advertisers
April 22, 2024 • 6 min read -
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Meta advertisers are adrift in adversity as bug-filled problems persist
April 15, 2024 • 6 min read