Marketing on Facebook

Marketing on Facebook

Facebook remains the big hulking behemoth: Here's how brands are using the giant platform.

Marketing on Facebook

‘The biggest conversation I’m having’: Media buyers say advertisers are actively pushing to diversify away from Facebook

by Kristina Monllos
Member Exclusive

‘This is the norm not the exception’: Why media buyers need to prepare for issues with Facebook’s Ads Manager

by Kristina Monllos
Marketing on Facebook

Facebook’s MRC brand safety audit gets underway — but it doesn’t yet include the news feed

by Lara O'Reilly
Sponsored

People-based identifiers are driving personalized customer experiences

by LiveRamp
Marketing on Facebook

‘We honestly stay away from it’: Facebook’s surging video pages spark brand safety concern for ad buyers

by Max Willens
Marketing on Facebook

Facebook says Apple’s forthcoming privacy moves will throttle publisher revenue on its Audience Network

by Lara O'Reilly
Marketing on Facebook

As online shopping intensifies, e-commerce marketers are becoming increasingly reliant on Facebook’s ads

by Seb Joseph
Marketing on Facebook

As Facebook boycott continues, here’s a look at what major marketers were spending on Facebook and Instagram

by Kristina Monllos
Marketing on Facebook

Patagonia: Boycotting Facebook ads will lead to an ‘even more thoughtful approach’ to its ad buying

by Seb Joseph
Member Exclusive

Why advertiser ‘revolts’ never sway Facebook

by Brian Morrissey
Marketing on Facebook

‘Being off the platform speaks to our commitment’: And The North Face’s ad boycott won’t stop at Facebook

by Seb Joseph
Member Exclusive

Why this latest Facebook advertiser ‘boycott’ may be different

by Lara O'Reilly
Marketing on Facebook

How Adidas is using WhatsApp as a direct marketing channel

by Seb Joseph
Marketing on Facebook

Facebook will shut down Facebook Audience Network’s mobile web arm

by Lara O'Reilly
Marketing on Facebook

DTC company Shapermint is spending 80% of its marketing budget on Facebook and Instagram

by Kristina Monllos

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