Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
As the line between B2B and B2C marketing blurs, Workday taps humor in consumer-facing media channels
As the crowded digital landscape challenges marketers to stand out, B2B company Workday tests a B2C marketing strategy.
May 16, 2024
