Marketing on Facebook

Marketing on Facebook

Facebook remains the big hulking behemoth: Here's how brands are using the giant platform.

Marketing on Facebook

‘Inherently thumb stopping’: Engagement-thirsty marketers try out Facebook 3D photos

5 hours ago by Kerry Flynn
Marketing on Facebook

Facebook tests multiple brands in a single ad unit

by Kerry Flynn
Marketing on Facebook

Media buyers (again) shrug off Facebook’s latest video metrics screwup

by Kerry Flynn
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Marketing on Facebook

DTC brands, fueled by Facebook ads, are shifting focus elsewhere

by Hilary Milnes
Marketing on Facebook

WTF are Facebook’s first-party cookies for pixel?

by Kerry Flynn
Marketing on Facebook

Ad buyers question the quality of Facebook’s premium video ads

by Tim Peterson
Marketing on Facebook

Starz sees two times the video-completion rates in Facebook Stories than in News Feed

by Ilyse Liffreing
Marketing on Facebook

Ad buyers prepare for headaches after Facebook cuts off third-party data

by Tim Peterson
Marketing on Facebook

Facebook introduces new brand-safety measures, but advertisers say it doesn’t go far enough

by Seb Joseph
Marketing on Facebook

‘Competition is lower there’: Still-new Facebook Stories attracts advertisers with low CPMs

by Kerry Flynn
Marketing on Facebook

Ad buyers are still cool on Marketplace, but Facebook’s recent moves could change that

by Ilyse Liffreing

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