Marketing on Facebook

Marketing on Facebook

Facebook remains the big hulking behemoth: Here's how brands are using the giant platform.

Marketing on Facebook

Tinuiti Report: Facebook still in hot demand with clients, despite Apple ATT hit

12 hours ago by Michael Bürgi
Marketing on Facebook

‘Trying to be where she is’: Why beauty brand targeting women over 40 is still reliant on Facebook

by Kristina Monllos
Member Exclusive

Marketing Briefing: ‘Put more effort elsewhere’: How the Facebook outage could renew calls for diversification in ad spending

by Kristina Monllos
Sponsored

How the relationship between live events and mobile devices is evolving in 2022

by AdColony
Marketing on Facebook

The Rundown: Facebook recommends spending your way through its measurement problems

by Max Willens
Marketing on Facebook

‘Advertisers are starting to lose trust’: Why media buyers say Facebook is losing its grip on social ad spend

by Kimeko McCoy
Marketing on Facebook

As Facebook pushes a replacement for its increasingly weak tracker, advertisers weigh privacy risk and reward

by Kate Kaye
Marketing on Facebook

Cheat Sheet: What Facebook’s decision to nix Advanced Mobile Measurement means for marketers

by Seb Joseph
Marketing on Facebook

Why Facebook’s limits on teen targeting are all part of its algorithmic ad playbook

by Kate Kaye
Marketing on Facebook

‘Marketers have to shift their expectations’: Despite turmoil in parts, Facebook’s ads business holds up against Apple’s privacy crackdown

by Seb Joseph and Michael Bürgi
Marketing on Facebook

Despite vowing to fight ‘woke’ big tech, Ted Cruz’s Facebook spending boost creates ‘ethical quandary’

by Kate Kaye
Marketing on Facebook

‘The ultimate schmoozer’: What advertisers and ad buyers think of Carolyn Everson’s departure from Facebook

by Kristina Monllos
Marketing on Facebook

Why Facebook actually has not agreed to everything MRC requires in its brand safety audit

by Kate Kaye
Content & Commerce

Why some brands plan to participate in Facebook Live shopping events this summer

by Erika Wheless
Marketing on Facebook

‘Still don’t have an answer’: For some media buyers, unresponsive Facebook ad reps are causing frustration

by Kristina Monllos

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