Gaming & Esports
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The Rundown: One year in, TikTok’s gaming marketing team isn’t going anywhere
December 19, 2023 • 4 min read -
How Paramount and Scopely are using a live service game to keep Star Trek fans engaged
December 15, 2023 • 3 min read -
What G2’s strategic partnership with Version1 means for esports mergers in 2024
December 13, 2023 • 7 min read -
Why a top Fortnite Creative studio sees opportunity in Roblox
December 8, 2023 • 3 min read -
Here is how Lego’s partnership with Fortnite stacks up as an example of video game brand marketing
December 7, 2023 • 4 min read -
Why the first Grand Theft Auto 6 trailer might be gaming’s biggest marketing moment of 2023
December 6, 2023 • 4 min read -
Alienware wants to make endemic esports brand partnerships cool again
November 28, 2023 • 4 min read -
How the creators of ‘Bluey’ took a different marketing approach to the show’s video game moment
November 27, 2023 • 3 min read -
Media Buying Briefing: Media.Monks on the trouble, and upside, with advertising in gaming
November 20, 2023 • 7 min read -
Why McDonald’s and Coca-Cola still see gaming as an experimental marketing channel
November 17, 2023 • 4 min read -
Research Briefing: TikTok’s and Instagram’s importance to marketers jumps during the holidays
November 16, 2023 • 5 min read -
Here’s what marketers need to know about Roblox Investor Day 2023
November 16, 2023 • 4 min read