Gaming & Esports
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Three YouTube stars join forces to form their own talent management company
December 15, 2022 • 4 min read -
Why esports betting companies are leaning into original content to raise awareness about their services
December 12, 2022 • 3 min read -
Confessions of a Super Smash Bros. tournament organizer on Nintendo’s lack of support for competitive gaming
December 9, 2022 • 5 min read -
Is the future of metaverse advertising cross-platform activations?
December 7, 2022 • 3 min read -
Why HelloFresh struck an ad deal with StreamElements to reach the gaming community
December 2, 2022 • 3 min read -
Dentsu’s new global gaming lead reflects on gaming strategy ‘void’ in advertising, media
December 1, 2022 • 5 min read -
How a Minecraft influencer is bringing advertisers to the platform
November 23, 2022 • 3 min read -
As Twitter’s gaming community navigates uncertainty, other platforms stand to benefit
November 21, 2022 • 4 min read -
How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
November 18, 2022 • 5 min read