Gaming & Esports

‘The model is shifting’: In esports, brand dollars increasingly follow the personalities

‘Everyone just got addicted to it’: How kids are using Roblox, in their own words

How a game development company wants to support the ‘future of marketing’ with content creators

How Roblox’s Layered Clothing makes the virtual world feel more real — and more attractive to brands

The protector: How Summer Scott has helped coach an esports industry into taking care of itself

In Graphic Detail: How do consumers really feel about the metaverse?

How esports organization Gen.G’s cross-market strategy helps attract new brand partnerships

IAB PlayFronts takeaways: Game advertising has arrived — and brands are playing catch-up

‘It’s just not worth the stress’: Confessions of a former esports journalist who pivoted to marketing

Why Coca-Cola’s in-game flavor announcement validates Fortnite as both an advertising and metaverse platform

How Call of Duty League teams are using the return of in-person events to generate brand interest

How endemic esports publication Dexerto is making a bigger play for brand partnerships

The Rundown: Why some esports organizations are prioritizing growth on TikTok