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Future of TV
Member Exclusive
Future of TV Briefing: One area where the upfront measurement currency conversation is advancing
May 22, 2024
Business of TV
Inside YouTube’s 2024 upfront pitch to advertisers
May 16, 2024
Member Exclusive
Research Briefing: Marketers are set to increase their upfront spending this year
May 16, 2024
Digiday+ Future of TV Briefing
Future of TV Briefing: How upfront ad sellers’ ‘advanced audiences’ pitches have, um, advanced this year
May 15, 2024
Business of TV
‘Fasten your seat belt’: What to watch for in this year’s TV and streaming advertising upfront market
May 13, 2024
Digiday+ Research
Digiday+ Research: How advertisers are approaching spend in the upfront market
May 13, 2024
Member Exclusive
CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms
May 9, 2024
Member Exclusive
Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers’ ROI obsession
May 8, 2024
Member Exclusive
CMO Strategies: Marketers say demographic data is most important for ad targeting on streaming platforms
May 7, 2024
Business of TV
How CTV platforms are pushing non-traditional ad formats — but not too far
May 6, 2024
Member Exclusive
CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
May 2, 2024
Member Exclusive
Research Briefing: Frequency capping matters most on streaming platforms
May 2, 2024
Member Exclusive
Future of TV Briefing: Top takeaways from ‘The Future of TV’ video series
May 1, 2024
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