Election night is akin to the Super Bowl for news outlets. For this year’s U.S. midterm elections, NBC News enlisted teams across its organization to cover results across traditional TV, streaming and digital platforms like TikTok.
In this video, Digiday dropped by 30 Rockefeller Center on the night of Nov. 8 to get a look at NBC News’ election night operation, including stops at its NBC News Now studio and control room as well as a tour of its digital newsroom and time with its TikTok team.
“You’ve got a lot of teams that are crossing platforms to work together,” said Catherine Kim, svp of global digital news at NBC News and MSNBC. Watch the video for more.
More in Future of TV
Future of TV Briefing: CTV ad market’s transparency problem hits a boiling point
This week’s Future of TV Briefing recaps a heated discussion about transparency in the connected TV ad market that took place during the Digiday Programmatic Marketing Summit.
What’s in and out in this year’s TV and streaming ad upfront market
Digiday senior media buying editor Michael Bürgi joined the Digiday Podcast to discuss what are set to be the hot topics heading into this year’s upfront market.
CMO Strategies: A guide to marketers’ success metrics for ad-supported streamers, including Netflix, Prime Video and Roku
In this report, we examine the success metrics advertisers consider when placing ads on streaming platforms and the challenges they face on those platforms.