The U.K.’s general election is coming up June 8, and with the recent U.S. presidential vote outcome that stunned voters and the media alike, HuffPost UK is making sure its reporting goes beyond the London echo chamber.
Video is a key part of this effort. HuffPost UK’s 10-person video team is increasing its output to nearly 30 a week, up from roughly 20, and expects to increase that output as the election gets closer.
The videos, which take the form of miniseries, blogs and 360-degree video, are being distributed on its own site, Facebook, YouTube, Twitter and Instagram. Younger-skewing videos are pushed to Snapchat.
“The main focus for our general election coverage is to get beyond the usual bubbles of London and Westminster and talk to real people,” said Paul Waugh, executive editor for politics at HuffPost UK. “The reader expects us to do things differently.”
This effort includes Beyond Brexit, a new editorial feature from HuffPost UK that looks beyond the U.K.’s official split from the EU, which is set for March 2019. It’s focusing on topics like social care, school cuts and air pollution, issues HuffPost identified as highly important to voters. HuffPost UK also produces short 60-second films of focus groups it holds with people around the country, and films experts discussing solutions to issues politicians are avoiding, like the housing crisis.
“HuffPost readers are working-class readers, too,” said Waugh. “We want to get a flavor of how Brexit-y people are. We saw lifelong Labour voters going directly to Theresa May; we want to develop those themes.”
Other news outlets including the BBC have also made a point of looking beyond London and the political seats in their political coverage.
HuffPost UK continues to experiment with 360-degree video as part of its political coverage. The publisher sees value in the format by combining it with data feeds. So far, it’s produced one that uses data to tell political stories, and two more are set to go live ahead of the election. The first video puts the political leaders around a compass so viewers can explore the full political spectrum and where the parties stand on Brexit, pulling in data from polling firm ICM. “It’s a way to try and bring data alive that would otherwise be quite dry,” said Dawn Kelly, head of video and multimedia production AOL UK. The video has 20,000 views on Facebook, and HuffPost said it has 170,000 views on its own site.
Other videos in development include a feature recorded via drone with grime artist Melz interviewing London Mayor Sadiq Khan, which is in post-production. The publisher has also filmed a series of seven video blogs with spoken-word artists on issues that matter to them, including mental health, women’s rights and terrorism. It’s using this format for a series on politicians sharing why people should vote for them.
Images: courtesy of AP, via Facebook.
Member ExclusiveFuture of TV Briefing: Q&A with Telemundo Streaming Studios’ Juan Ponce on the ‘upside-down’ streaming market
This week's Future of TV Briefing features an interview with Telemundo Streaming Studios' Juan Ponce on how the market for streaming shows has shifted, with services altering their risk profiles and investment strategies.
WTF are frequency caps?
Streaming audiences nor streaming advertisers are happy about the same ads being shown to viewers over and over again, an outcome that frequency caps are supposed to mitigate.
Member ExclusiveFuture of TV Briefing: TV advertising’s measurement landscape remains in a state of upheaval
This week’s Future of TV Briefing checks in on where the TV advertising industry's measurement shift stands heading into the new season.
Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
Matthew Tilley, executive director, marketing, Vericast With the holidays right around the corner, the economy may force some consumers to adjust their plans and stretch their dollars even further. While some shoppers may rein in their spending, others will still go all out despite a cloudy economic outlook. Given the current economic climate, consumers are […]
Member ExclusiveFuture of TV Briefing: How the TV, streaming and digital video industry spent its summer
This week’s Future of TV Briefing recaps what transpired over the summer for the TV, streaming and digital video industry.
How CBS News’ co-presidents Neeraj Khemlani and Wendy McMahon are stepping up their streaming news outlet
Former “Face the Nation” host John Dickerson will anchor a nightly news show on CBS News Streaming Network.