Secure your place at the Digiday Publishing Summit in Vail, March 23-25
Digiday Video: When it comes to making good video, publishers worry about resources and cost
At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN International, Vox, Horoscope.com and Inquisitr how important video was to them, and the biggest challenges in making a video strategy work. Highlights:
- The biggest challenge with video is cost, especially when it’s high-quality video.
- It’s also difficult to figure out video for mobile, and using various formats in strategic ways.
- Resources are a concern, and making sure that creating long-form video content at scale is really what audiences want is key.
More in Future of TV
Future of TV Briefing: Netflix’s in-house ad platform launch has led some advertisers to double spend
This week’s Future of TV Briefing looks at how the streamer’s expanded ad targeting and measurement options has resulted in increased advertiser spending.
What’s behind Netflix’s CTV market share jump?
The streamer is set to grab almost 10% of global CTV ad spend. Media buyers say live sports, lower prices and DSP partnerships are making a difference.
Future of TV Briefing: WTF is server-guided ad insertion?
This week’s Future of TV Briefing looks at server-guided ad insertion, a newish method for inserting ads into streaming video on the fly.