Partner Resources
A collection of valuable materials from Digiday partners.
How marketers are using AI to improve addressability, targeting and measurement
Most advertisers are increasing investments in AI to combat the loss of audience data signals, especially due to the diminishing role of cookies. AI is driving rapid changes in programmatic advertising by enabling audience targeting without cookies while processing real-time data, which is crucial in optimizing targeting and measurement. As enthusiasm for Google’s Privacy Sandbox […]
September 12, 2024
