Partner Resources
A collection of valuable materials from Digiday partners.
Why recent movers are an untapped goldmine for advertisers
Moving creates new habits, so targeting recent homebuyers or renters — anyone who has just moved or is about to — creates an opportunity to reach new audiences who may not have otherwise known about a brand. By understanding how moving shapes consumer attitudes, advertisers gain access to a rich, untapped targeting opportunity. According to […]
June 12, 2025
