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Partner Resources
A collection of valuable materials from Digiday partners.
Why authenticity beats viral tricks when advertising to teens
Viral moments come and go in days, and brands often feel pressure to jump on every shiny new trend to stay relevant with teens. However, there’s a fine line between connecting with Gen Z and Gen Alpha and trying too hard. Get it right, and a brand becomes part of the conversation. Get it wrong, […]
March 17, 2025
