CTV Advertising Strategies:
Insights from CTV leaders at Dentsu, Horizon Media and more
Partner Resources
A collection of valuable materials from Digiday partners.
How Gen Z is reshaping shopping — and what it means for Gen Alpha
More than half of Gen Z (51%) discover products on social platforms, especially TikTok, Instagram and YouTube — leaving brands to rethink how they earn attention from these groups of consumers. Buying reach through traditional channels is no longer enough as teens gravitate to platform-native, socially proofed product discovery. TeenVoice surveyed teens ages 13–19 to […]
June 24, 2025
