Partner Resources
A collection of valuable materials from Digiday partners.
Report: Marketers are maximizing budgets as spending stays flat
Amid economic uncertainty and shifting marketing dynamics, marketers are doing more with less. According to a new marketing ROI benchmark report based on more than $2 billion in marketing investment, marketers’ spending has been flat since 2021 — despite rising costs and reduced media effectiveness. Even with those challenges, ROI has held steady for marketers. […]
June 24, 2024
