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Partner Resources

A collection of valuable materials from Digiday partners.

Why understanding Black cultural influence is a marketing imperative

Black consumers overwhelmingly shape trends in music, fashion, beauty, digital culture and beyond, and marketers who overlook this cultural impact are leaving money on the table. One in two Black consumers has increased their spending over the past 5 years — 1.2 times more than non-Black consumers. And the impact extends well beyond the Black […]